Journal Sample
Journal of Management Research ISSN 1941-899X 2012, Vol. 4, No. 1: E6
An Analysis of Antecedents and Consequences of Market Orientation for Iran’s Insurance Industry
Bahram Ranjbarian Management Department, University of Isfahan, Iran E-mail: bahram1r@yahoo.com
Majid Rashid Kaboli Management Department, University of Isfahan, Iran E-mail:majidkaboli@yahoo.com
Morteza Rojuee (corresponding author) Business Administration, University of Isfahan, Iran E-mail: mortezarojui@gmail.com
Received: April 30, 2011 doi:10.5296/jmr.v4i1.642
Accepted: August 18, 2011
Published: January 1, 2012
URL: http://dx.doi.org/10.5296/jmr.v4i1.642
Abstract Purpose- Present empirical study intends to address antecedents and consequences of market orientation in Iranian insurance industry Design/methodology/approach – Multiple regression models are employed to analyze the data in order to verify the hypotheses corresponding to the causal relationships proposed research model. Findings – The findings supported the hypotheses of the study and confirmed applicability of the proposed market orientation framework. The findings indicate that the extent of market orientation in Iranian insurance corporations is determined by top management emphasis, risk taking of top management, centralization, political behavior, market based reward system, and interdepartmental conflict as internal factors and management perception of environmental changes as external factor. The study also identified significant effect of market orientation on both the economic and noneconomic business performance.
1
www.macrothink.org/jmr
Journal of Management Research ISSN 1941-899X 2012, Vol. 4, No. 1: E6
Research limitations/implications – Since the study focused only on insurance corporations and the measurement scale was adapted accordingly, valid conclusions can be drawn for that particular service sector, and with due caution for service providers in general. The Iranian setting
An Analysis of Antecedents and Consequences of Market Orientation for Iran’s Insurance Industry
Bahram Ranjbarian Management Department, University of Isfahan, Iran E-mail: bahram1r@yahoo.com
Majid Rashid Kaboli Management Department, University of Isfahan, Iran E-mail:majidkaboli@yahoo.com
Morteza Rojuee (corresponding author) Business Administration, University of Isfahan, Iran E-mail: mortezarojui@gmail.com
Received: April 30, 2011 doi:10.5296/jmr.v4i1.642
Accepted: August 18, 2011
Published: January 1, 2012
URL: http://dx.doi.org/10.5296/jmr.v4i1.642
Abstract Purpose- Present empirical study intends to address antecedents and consequences of market orientation in Iranian insurance industry Design/methodology/approach – Multiple regression models are employed to analyze the data in order to verify the hypotheses corresponding to the causal relationships proposed research model. Findings – The findings supported the hypotheses of the study and confirmed applicability of the proposed market orientation framework. The findings indicate that the extent of market orientation in Iranian insurance corporations is determined by top management emphasis, risk taking of top management, centralization, political behavior, market based reward system, and interdepartmental conflict as internal factors and management perception of environmental changes as external factor. The study also identified significant effect of market orientation on both the economic and noneconomic business performance.
1
www.macrothink.org/jmr
Journal of Management Research ISSN 1941-899X 2012, Vol. 4, No. 1: E6
Research limitations/implications – Since the study focused only on insurance corporations and the measurement scale was adapted accordingly, valid conclusions can be drawn for that particular service sector, and with due caution for service providers in general. The Iranian setting
References: Journal of Management Research ISSN 1941-899X 2012, Vol. 4, No. 1: E6 Flavian, Carlos & Javier Lozano (2006)