Joyce Ribena
2.0 Marketing strategy:
2.1 Sponsoring
Sponsoring some sport even or charity event are always one of the best way to promote the product. This is because through the event the popularity of the Ribena will be increased as their rate of exposure had increased. Ribena should sponsoring events that closing to their target market, customer who will purchase Ribena mostly are younger generation. So, by sponsoring the charity events such as inti race ( Inti international college subang event) which contain more than 500 peoples attend the events. Through the event Ribena will provide free drinks towards the person who had attended the charity run. Other than that, Ribena should have a small briefing gathering in the event towards their latest products so that customers are able to know more and have the interesting to taste it. As the main sponsor Ribena are able to get more attention by the media and this will be one of the free advertising tools for it.
2.2 Give out latest samples products
As the different brand of drinking products had tremendously increased in the market, customer are not able to be forever loyalty towards one brand products. Customer will always prefer to good taste products and they willing to try on others brand. Ribena should take action towards this as always updated their customers that they are still the best no matter what.
In order to let more customer know about the latest product one of the best way is give out some samples of the Ribena latest products. Once more customer had tasted and they felt it is nice they will share it to their friends or family and generating world mouth are able to increase the sales of the products. This is because they will go and purchase the Ribena again. Such as by providing samples for consumer who in the shopping mall and school. In the process of providing samples maybe we can create some games and give away the latest products to customer who win the game. Once the customer taste it and felt it was
2.1 Sponsoring
Sponsoring some sport even or charity event are always one of the best way to promote the product. This is because through the event the popularity of the Ribena will be increased as their rate of exposure had increased. Ribena should sponsoring events that closing to their target market, customer who will purchase Ribena mostly are younger generation. So, by sponsoring the charity events such as inti race ( Inti international college subang event) which contain more than 500 peoples attend the events. Through the event Ribena will provide free drinks towards the person who had attended the charity run. Other than that, Ribena should have a small briefing gathering in the event towards their latest products so that customers are able to know more and have the interesting to taste it. As the main sponsor Ribena are able to get more attention by the media and this will be one of the free advertising tools for it.
2.2 Give out latest samples products
As the different brand of drinking products had tremendously increased in the market, customer are not able to be forever loyalty towards one brand products. Customer will always prefer to good taste products and they willing to try on others brand. Ribena should take action towards this as always updated their customers that they are still the best no matter what.
In order to let more customer know about the latest product one of the best way is give out some samples of the Ribena latest products. Once more customer had tasted and they felt it is nice they will share it to their friends or family and generating world mouth are able to increase the sales of the products. This is because they will go and purchase the Ribena again. Such as by providing samples for consumer who in the shopping mall and school. In the process of providing samples maybe we can create some games and give away the latest products to customer who win the game. Once the customer taste it and felt it was