Case Study Questions
September 18th LAB
1. Using the Five Forces model (covered in Lecture 2), apply the model to the personal computer industry. Are the dynamics favourable or problematic for Apple?
2. How sustainable is Apple’s competitive position in smartphones?
3. What advice would you give Apple’s new CEO, Tim Cook?
Google Inc. Case Study Questions
September 25th Tutorial
Questions
1- How has Google's structure, culture and organization helped Google in the past and how can it help Google in the future? (addressed on Page 2-7 of the Case)
2- In your opinion, in which domain should Google expand and why: providing full fledges portal service, software business, or e-commerce?
3- What are the threats and liabilities to Google's structure, culture and organizational processes?
“ZARA: FAST FASHION”
Case Study Questions
October 1, 2013 LAB
4. Which of the five generic competitive strategies does Zara most closely follow? Provide support for your opinion.
5. How does Zara create competitive advantage?
6. Why might Zara “fail”? How sustainable is its competitive advantage relative to other apparel retailers?
7. What strategic recommendations would you make for Zara to Inditex CEO Jose Maria Castellano?
“Kodak and Digital Revolution”
Case Study Questions
October 8, 2013 LAB
1. How did Kodak successfully defend its position in traditional film industry throughout history?
2. Why did Kodak start to lose market share to Fuji around the beginning of its foray into digital imaging in 1980s? Was Fuji stoppable?
3. What mechanisms did Kodak use to increase/decrease the scope of its firm’s activities?
4. Did Kodak have an early mover advantage?