Germany
Released On 4th December 2014
Summary
Consumer and Market Insights: Skincare Market in the Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings
The primary trend influencing Skincare consumption in the Germany is individualism, highlighting that German consumers are seeking products that meet their specific personal needs
As Skincare is considered an essential daily wear item for many German consumers,
Better Value for Money is an important trend in the market with consumers seeking value both in the lowest price products and in those offering some form of added value German consumers are increasingly seeking Skincare products that suit their agespecific needs, this includes younger consumers seeking products to combat acne;
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maturing consumers looking for anti-aging ingredients, and older consumers seeking products that soothe their dry skin
Both men and women increasingly seek formulations that meet their gender needs, as the rise in the number of working women has increased demand for convenient products. Among men, there has been a rise in demand for products offering moisturization and anti-aging, as image-consciousness influences consumption.
Synopsis
Consumer and Market Insights: Skincare Market in Germany identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to
identify