JSB Market Research: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market
JSB Market Research: Consumer Trends Analysis:
Understanding Consumer Trends and Drivers of
Behavior in the UK Ice Cream Market
On 21st July 2014
Email ID- contact@jsbmarketresearch.com
Tel No- 91 2241236650
Published by- http:/www.jsbmarketresearch.com/
Summary
Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
• Consumers are looking for fun and enjoyment from their Ice Cream consumption to indulge and create personal space
• The UK has the second highest per capita volume consumption among major markets • Women marginally over-consume Ice Cream compared to UK men
• Ice Creams are consumed at a lighter frequency by UK Consumers
Ice Cream consumption will continue to be driven by the Fun & Enjoyment trend
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category.
The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to:
• Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups
""over"" consume in the category (i.e. they account for a higher proportion of
Understanding Consumer Trends and Drivers of
Behavior in the UK Ice Cream Market
On 21st July 2014
Email ID- contact@jsbmarketresearch.com
Tel No- 91 2241236650
Published by- http:/www.jsbmarketresearch.com/
Summary
Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
• Consumers are looking for fun and enjoyment from their Ice Cream consumption to indulge and create personal space
• The UK has the second highest per capita volume consumption among major markets • Women marginally over-consume Ice Cream compared to UK men
• Ice Creams are consumed at a lighter frequency by UK Consumers
Ice Cream consumption will continue to be driven by the Fun & Enjoyment trend
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category.
The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to:
• Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups
""over"" consume in the category (i.e. they account for a higher proportion of