JSB Market Research - European Business Travelers Airport Retail Trends 2014 2015
European Business Travelers' Airport Retail Trends, 2014-2015
Published on 06th May 2014
European Business Travelers' Airport Retail Trends, 2014-2015 is a new report by Conlumino that analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinions and purchasing patterns, and identifies preferred product categories, frequently used payment modes, and business optimization activities adopted by airport retailers.
Key Findings
The average time spent per visit by European travelers' at duty-free airport retail outlets is '22 minutes'.
On average in the last six months, European business travelers visited 'duty-free' airport retail outlets at least five times.
Overall, 90% and 76% of passengers identify 'tobacco' and 'personal care' products respectively as the leading 'pre-planned' purchases.
European respondents selected 'perfumes and cosmetics' as an important product category that occupies maximum airport retail space
Synopsis
This report examines European business travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred business travel destinations, shopping frequency, purchasing patterns, and average expenditure. In addition, the report examines time spent, brand preferences, as well as browsing frequency patterns of European business travelers.
In particular, it provides an in-depth analysis of the following:
Business travelers' average time spent at airport retail outlets: evaluates time spent per visit by business travelers to an airport retail outlet.
Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores.
Business travelers' expenditure on
Published on 06th May 2014
European Business Travelers' Airport Retail Trends, 2014-2015 is a new report by Conlumino that analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinions and purchasing patterns, and identifies preferred product categories, frequently used payment modes, and business optimization activities adopted by airport retailers.
Key Findings
The average time spent per visit by European travelers' at duty-free airport retail outlets is '22 minutes'.
On average in the last six months, European business travelers visited 'duty-free' airport retail outlets at least five times.
Overall, 90% and 76% of passengers identify 'tobacco' and 'personal care' products respectively as the leading 'pre-planned' purchases.
European respondents selected 'perfumes and cosmetics' as an important product category that occupies maximum airport retail space
Synopsis
This report examines European business travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred business travel destinations, shopping frequency, purchasing patterns, and average expenditure. In addition, the report examines time spent, brand preferences, as well as browsing frequency patterns of European business travelers.
In particular, it provides an in-depth analysis of the following:
Business travelers' average time spent at airport retail outlets: evaluates time spent per visit by business travelers to an airport retail outlet.
Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores.
Business travelers' expenditure on