Opportunities, Trends, Size, Drivers, Strategies, Products and
Competitive Landscape
On 3rd June 2014
Synopsis
The report provides top-level market analysis, information and insights on Nigeria's cards and payments industry, including:
Current and forecast values for each category of Nigeria's cards and payments industry, including debit cards, credit cards and prepaid cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Nigeria's cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Nigeria's cards and payments industry
Summary
The Nigerian card payments channel recorded strong growth during the review period both in terms of volume and value. The card payments channel grew at a review-period CAGR of
12.89%, rising from 30.5 million cards in circulation in 2009 to 49.5 million in 2013. Over the forecast period, the card payments channel is forecast to register a CAGR of 9.76%, rising from
56.1 million cards in circulation 2014 to 81.4 million in 2018.
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The review-period growth was a result of the Nigerian governments efforts to move its cashbased economy towards non-cash payments. Projects such as Cash-Less Lagos have been launched to promote electronic payments and curb issues such as tax evasion and money laundering. In terms of transaction value, the card payments channel grew at a significant CAGR of 31.69% during the review period, from NGN1.1 trillion (US$7.1 billion) in 2009 to NGN3.2 trillion
(US$20.3 billion) in 2013. The