JUICE

ASSIGNMENT # 5
“BRAND AUDIT OF PAKOLA”
Brand Inventory:
History:
Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August, 1950. Pakola is Pakistan's national drink but its might is spread all over globe. It’s the only Pakistani soft drink which is available in America, Africa, Australia, Afghanistan, Canada, Middle East, New Zealand and United Kingdom.
Owner:
Zeeshan Z. Habib
Slogan:
“DIL BOLA …. Pakola”
Logo:

Attributes:
Energizing, Cool, Sweetish, Disposable, Natural Tastes, Diet, Different Tastes, Economical Price, Different Sizes.
Brand portfolio:
Pakola
Bubble Up
Apple Sidra
Double Cola
Vital
Jucina
Milk
Ice Cream Soda

Mango Juice
Kulfa
Orange

Orange Juice
Butter Scotch
Lychee

Apple Juice
Coffee
Raspberry

Mango & Orange
Strawberry
Fresh Lime

Chocolate
Vino

Competitors:
Primary:
Pepsi, Coca Cola, Rooh Afza, Jam E Shereen, Etc.
Secondary:
Frooto, Maza, Rani, Slice, Nestle, Etc.
Pops
Pods
Soft drink, juice, milk
Natural taste varieties
Disposable
Tastes varieties in milk
Diet
Economical price
Different sizes
Pakistani company
Energy drink

Communication: Through T.V. , Newspaper, Banners, Online Orders, Etc.
Pricing:
Pricing Is Comparatively Low.
Distribution:
Pakola is distributed internationally through our network of vehicles and distributors. The company maintains a fleet of trucks for operations in the Karachi base market. But distribution is comparatively inefficient among competitors.
Brand exploratory:
Mental Mapping:

CBBE:

Swot Analysis:
S: Natural Taste Varieties, Economical Price
W: Distribution, Promotion
O: Big Market
T: Competitors.
Recommendations:
Increase promotion & also use celebrities & opinion leaders in ads.
Create awareness of your all brands.
Make your distribution channel more effective.