Preview

Juices Market in Russia

Powerful Essays
Open Document
Open Document
8979 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Juices Market in Russia
M ANAGERIAL ECONOMICS
-- MIB 2014 --

Instructor:

Ekaterina Sokolova
Senior Lecturer

Table of contents
Market definition ........................................................................................................................ 3
Cost Structure ........................................................................................................................... 12
Demand drivers......................................................................................................................... 15
Competitors analysis ................................................................................................................. 19
Conclusion ................................................................................................................................ 21
Five Forces analysis .................................................................................................................. 23
Costs of typical firm ...................................................................................................... 23
Customers and Demand ................................................................................................. 24
Substitutes and Complements ........................................................................................ 26
Competitors and competition ......................................................................................... 27
Threat of Entry .............................................................................................................. 29
Resources and Suppliers ................................................................................................ 30
Conclusion. Nature of competition and strategies of long‐term profitability: .................. 31
Reference list ............................................................................................................................ 32

2

Market definition
We focus our
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Business Studies Business Report Sushine Fruit Juice HSC 2012
    • 2020 Words
    • 7 Pages

    Business Studies Business Report Sushine Fruit Juice HSC 2012

    Sunshine Fruit Juices employs 100 people in its Queensland factory and supplies juice to large supermarket chains in Asia and North America. Customers have recently complained that the product has been damaged and bottles have been wrongly labelled. An increase in industrial disputes has also occurred due to a number of recent workplace accidents and demands from employees for higher wages.…

    • 2020 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Sunshine fruit juices business report
    • 1069 Words
    • 5 Pages

    Sunshine fruit juices business report

    Sunshine Fruit Juices employs 100 people in its Queensland factory and supplies juice to large supermarket chains in Asia and North America. Customers have recently complained that the product has been damaged and bottles have been wrongly labelled. An increase in industrial disputes has also occurred due to a number of recent workplace accidents and demands from employees for higher wages.…

    • 1069 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Jamba Juice And Tropical Smoothies Industry
    • 2407 Words
    • 10 Pages

    Jamba Juice And Tropical Smoothies Industry

    In this paper, Team B will be analyzing a fictitious company. The company will be called Jungle Smoothies and its main function is to produce and sell fruit smoothies to the public.…

    • 2407 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Jamba Juice Case Study
    • 1259 Words
    • 6 Pages

    Jamba Juice Case Study

    The Brief Jamba Juice is a specialist vendor of healthy blended beverages, juices and snacks, with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent, JL 360, Jamba Juice decided to conduct a pure online campaign. This campaign was targeted primarily at women, who predominate among Jamba Juice’s customers. 24/7 Real Media was chosen by Xylem CCI and JL 360 to be the digital advertising partner. The resulting campaign included multiple creative variants in different banner formats. All of these creatives invited the viewer to click through to a Web page where they could print out a coupon—unique to this campaign—with which to claim their BOGO. The campaign began on June 19, 2007. A target of 100,000 coupon redemptions over a 14-day period was set, with coupons expiring at the end of the campaign. The resulting ads were served on a run of network (RON) basis across the 24/7 Global Web Alliance network of over 950 Web sites. They were targeted geographically, aiming mainly towards California as well as the other regional markets where Jamba Juice operates. As women were a main target market, Jamba Juice could reach these potential female customers through 24/7 Real Media’s Women’s Interest vertical channel. People who visited Jamba Juice’s own site at one point and then later browsed the Internet were then also served additional “retargeted” ads when they visited any of the Web sites on the Web Alliance. As well as regular inpage banners, page load ads were used, in which a full page ad pops up while the user’s requested page is loading. The campaign was also supported with a limited outreach of 62,000 branded outbound emails to untested subscribers within Jamba…

    • 1259 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Naked Economics
    • 597 Words
    • 4 Pages

    Naked Economics

    Market allocation 3 / Assume rational utility-maximizers 6 / Opportunity costs 9 / Profit max 11 / Prices allocate resources 12 / Barriers to entry 14 / Market price, pricing decision & price discrimination 15 / Lessons of markets 18…

    • 597 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Jamba Juice - Porters 5 Forces: Suppliers

    • 2518 Words
    • 7 Pages

    Jamba Juice - Porters 5 Forces: Suppliers

    The bargaining power of suppliers, one of Porter‟s Five Forces, can have a significant effect on an organization. Suppliers hold power over a firm when they increase prices and reduce the quality of their product and the firm cannot use their own pricing to recover these changes in costs. Switching costs is the “negative costs that a consumer incurs as a result of changing suppliers, brands, or products”. Switching costs can represent a variety of things: time and effort, cost in dollars, and any other negative effect associated with switching suppliers. Companies that remain successful for many years implement a strategy that makes it hard for buyers to switch from their product to competitors. Jamba Juice requires fresh fruits, juices, dairy products, vitamins, and protein ingredients in order to produce their smoothies. Their switching costs are low, because it is easy for them to switch from one company of suppliers to another. The switching costs for their customers are also low, because it is very easy for a customer of Jamba Juice to choose to go to Starbucks or Orange Julius instead. There is not much of a monetary difference or extra effort required for the customer (Hitt, 52). Jamba Juice has suppliers of all of the ingredients of their smoothies including the dairy, fruits, juices, vitamins, and proteins. Their basic raw materials are fresh fruits and vegetables, dairy products, and protein (Jamba Juice). Raw materials are defined in Investopedia as “A material or substance used in the primary product or manufacturing of a good” (Investopedia). Suppliers provide the raw materials to make the finished good. Jamba Juice offers real fruit juices and smoothies, breads, pretzels, and packaged snacks. Jamba Juice says they only offer high quality smoothies, therefore only the finest fruit and supplies are used. They do rely heavily on their suppliers, especially those of fruit. They have a goal to provide high quality…

    • 2518 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Boost Juice Marketing Mix
    • 1343 Words
    • 6 Pages

    Boost Juice Marketing Mix

    KOM Media & Marketing GmbH, 04/2009, viewed on 01 May 2011, Werben & Verkaufen - Langfristige Nachwuchs- Planung, Türkische Umfelder schaffen Emotionen, p. 34-36,…

    • 1343 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Jamba Juice Case Study
    • 3178 Words
    • 13 Pages

    Jamba Juice Case Study

    Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows:…

    • 3178 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Better Essays

    Conducting Business in Russia
    • 2113 Words
    • 9 Pages

    Conducting Business in Russia

    Russia was a monarchy, ruled by 'Tsars ', for most of recorded history. (Early Russian history is complex -- it includes invasions by Swedish Vikings from the West and Mongols from the East. Christianity arrived in about 1000 AD, and there were Tsars in Moscow after about 1400 AD. Some of the more important Tsars were Ivan IV (called 'the Terrible ' because he was pretty, well...terrible), Peter I (called 'the Great ' -- he built St. Petersburg and turned Russia into a military power for the first time), and Catherine II (also called 'the Great ' -- she was an 'enlightened despot ' and a friend of Voltaire 's).…

    • 2113 Words
    • 9 Pages
    Better Essays
    Read More
  • Good Essays

    International Wine Marketing Plan
    • 7935 Words
    • 32 Pages

    International Wine Marketing Plan

    Wine consumers have similar habits in restaurant environments, which include both bars and clubs. In those surveyed approximately 74% of wine consumers purchased wine by the glass. In addition, those who traditionally purchased bottles above $15, continued to purchase wine by the glass. Some critics attribute the recent surge in glass purchases of wine versus bottles, by the need for wine consumers to continue experimenting with new tastes, without overindulging.…

    • 7935 Words
    • 32 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Mix: Absolut Vodka in the U.S.A.
    • 2233 Words
    • 9 Pages

    Marketing Mix: Absolut Vodka in the U.S.A.

    The aim of this essay is to critically analyze the marketing mix of a selected company that operates in a specific country, which in this case is Absolut Vodka in the United States of America. Absolut Vodka is a Swedish brand of vodka, produced in the southern part of Sweden. Building on a four century tradition of producing vodka, Absolut was created in 1877 and was introduced as its current name in 1879 by the entrepreneur Lars Olsson Smith. The leading brands of alcoholic spirits throughout the world are Bacardi and Smirnoff, placing Absolut is the third position and is marketed in about 126 countries. More than 40%, of the imported vodka in the United States is Absolut. "Absolut Vodka is one of the world's best selling premium spirits brands and achieved sales of 10.7 million nine-litre case in 2007 (96.6 million litres). Approximately 600,000 bottles of Absolut Vodka are produced every day. Every bottle of Absolut Vodka is produced in Ahus, in southern Sweden" (www.absolut.com). Absolut Vodka has a huge variety of flavours in order to satisfy every customer's tastes and preferences.…

    • 2233 Words
    • 9 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fruit Juice Industry
    • 2396 Words
    • 10 Pages

    Fruit Juice Industry

    The Juice industry in Mexico have been increasing, there are several factors that make this possible and companies like Jugos del Valle and Jumex are making different strategies to capture that market. Next there is an analysis of the industry and then it follow an internal and external analysis of Jugos del Valle, which is now part of Coca-Cola FEMSA. There are some aspects that are favorable for the company and some that are disadvantages for them. The purpose of this essay is to show the advantages and disadvantages, and analyze more the disadvantages to see where Jugos del Valle can improve in order to become the number one producer and distributor of fruit and vegetable juices.…

    • 2396 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Project on Real Juice
    • 2513 Words
    • 11 Pages

    Marketing Project on Real Juice

    “Over the past 10 years, Real has had a compound annual growth rate (CAGR) of 33 per cent.…

    • 2513 Words
    • 11 Pages
    Good Essays
    Read More
  • Good Essays

    Tropicana's Orange Juice: Value Proposition
    • 422 Words
    • 2 Pages

    Tropicana's Orange Juice: Value Proposition

    Tropicana's Orange Juice's value proposition is that it is heart healthy. It is telling you how it is a delicious way to take care of your heart, while providing an excellent source of omega-3 EPA & DHA, which promotes cardiovascular health. It also still maintained the fresh-squeezed taste while also providing the great nutritional value it does. As well as that, is allows you to enjoy two servings of fruit per serving size as well as an excellent source of Vitamin C. Lastly, there is a good source of not only Potassium but Folic Acid too. They also make sure to tell you that there are no added sugars or preservatives. The company also allows you to decide if you want pulp or not and how much of it, antioxidant advantages, low acid and so on.…

    • 422 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    A Study of Philippine Fruit Juice Industry
    • 4138 Words
    • 17 Pages

    A Study of Philippine Fruit Juice Industry

    This paper studies the fruit juice market in the Philippines. The market has experienced significant growth in recent years primarily owing to the craze toward health-food consumption. However, the relatively higher prices of fruit juices compared to other types of beverages have limited the consumer base to a small percentage of the population. Furthermore, various factors such as high packaging costs, seasonality and unavailability of raw materials, and inadequate transportation facilities have greatly affected the growth of the fruit juice industry. Facing intense competition from imported products and other types of beverages like carbonated drinks and bottled water, domestic manufacturers must continuously find ways to improve quality or reduce costs in order to stay competitive locally as well as globally. This is also very important to the export market as the country is a net exporter of fruit beverages. Being an agricultural country, domestic producers must capitalize on the country¡¦s competitive edge of land availability, abundant supply and variety of locally-grown tropical fruits and the adequate supply of skilled and competent labor to tap the domestic and world market.…

    • 4138 Words
    • 17 Pages
    Powerful Essays
    Read More

Related Topics