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Jurassic World Case Study

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Jurassic World Case Study
With the largest 3-day opening in history, Jurassic World has shattered expectations. But why did Jurassic World have such an enormous opening gross? Did the marketing have anything to do with its success, or was it able to cash in on audience's memories and nostalgia?
An Elaborate Viral Marketing Campaign
Jurassic World really took advantage of viral marketing. The film's official website is more than just a well-designed promotional site, it is a fully-interactive experience. JurassicWorld.com is designed as if it were an actual park. The site has an interactive map, camera installations, and digital tours of its many attractions. The site makes the fictional park appear to be a real-life thriving business. To complete the illusion, Jurassicworld.com is claimed to be owned by Masrani Global Corporation and even links its "official" website. This is the fictional corporation that owns and operates Jurassic World.

MasraniGlobal.com is made to look like an actual corporate site and even has pages with job postings, a page for investors, and an about page. While viral marketing isn't anything new, Jurassic World's marketing team could have easily fooled …show more content…
The official Jurassic World Youtube channel has a series of corporate/educational videos about the park's staff and personnel. There is even a few videos about Simon Masrani, played by Irrfan Khan, the film's billionaire visionary entrepreneur who successfully opened Jurassic World to a worldwide audience. In "Jurassic World Masrani Global 1" we get a glimpse of Masrani and his visionary philosophy. In another video, there is an interview with Simon Masrani with the actor in character. Jurassic World also collaborated with popular Youtube Channels. The film's star Chris Pratt and paleontological consultant Jack Horner were featured in Jurassic World Science, the latest video by VSauce. Vsauce is an educational channel with over 8.9 million
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