Just Us: Fair Trade Coffee Roaster
Company introduction :
Just as stated its business in 1995. It is considered to be the pioneer in the Fair Trade coffee roaster. The main focus was to place the people of the planet before profit. It was a new dimension to the business world with a message that the business could be done in a different way. They wanted to form a connection between the small scale organic coffee farmers and the consumers. Later they want to expand their business to tea, chocolate and sugar etc.
Company analysis
To analyze Just us, the external and internal environment needs to analyze. For the same the following analysis tools are used :
Competitor analysis
PEST analysis
Porter's five forces
Competitor Analysis
The detailed competitor …show more content…
It helps is crafting the present and the future strategies. JU has many competitors in the local market and in the wide market of USA and Canada. According to Bergen and Peteraf [ (Bergen, 2002) ] suggested two part competitors analysis. According to this framework the company needs to identify from the set of the competitors present and the future threats. it is essential to analyze the competitors resources to evaluate the potential threat it can offer to the JU. If we analyze JU according to this framework, the following results can be concluded:
The market has some big players that can offer tough competition to JU. * Trident has only one shop and JU can be a threat to
Just as stated its business in 1995. It is considered to be the pioneer in the Fair Trade coffee roaster. The main focus was to place the people of the planet before profit. It was a new dimension to the business world with a message that the business could be done in a different way. They wanted to form a connection between the small scale organic coffee farmers and the consumers. Later they want to expand their business to tea, chocolate and sugar etc.
Company analysis
To analyze Just us, the external and internal environment needs to analyze. For the same the following analysis tools are used :
Competitor analysis
PEST analysis
Porter's five forces
Competitor Analysis
The detailed competitor …show more content…
It helps is crafting the present and the future strategies. JU has many competitors in the local market and in the wide market of USA and Canada. According to Bergen and Peteraf [ (Bergen, 2002) ] suggested two part competitors analysis. According to this framework the company needs to identify from the set of the competitors present and the future threats. it is essential to analyze the competitors resources to evaluate the potential threat it can offer to the JU. If we analyze JU according to this framework, the following results can be concluded:
The market has some big players that can offer tough competition to JU. * Trident has only one shop and JU can be a threat to