INTRODUCTION
Background of the study
Mobility is basic phenomenon of life. People are constantly on the move by foot or other means to satisfy their basic psychological, social and other needs. It is therefore right to review human mobility as a combination of progress in vehicles and the act walking. Land transportation presently plays the dominant mode of transportation in the Philippines with many moving-in motor vehicles. Traffic volume continues to have an effect over a never-widening land area. In addition, illegal parking and other violations of traffic rules continuously loom over this traffic landscape. All of these mentioned situations and conditions can only redound to major problems in traffic management, the consequences of which are the traffic congestion, limited mobility, and even accidents. The need to reorient the pedestrians and redesign the urban traffic scenario in order to provide optimum mobility in downtown Roxas city pertains to traffic management. By definitions, traffic management is the process of adjusting the existing road system to improve traffic operations without major new constructions. Many people simply think that congestion is a problem under traffic management that results from not building more roads quickly. Even in a highly-industrialized country like japan, it was only at the beginning of the ‘1970’s when people finally realized that highway construction could never give up with traffic demand and that no matter how money is spent in road building, the congestion will still. Society therefore comes to accept the necessity for the traffic management system. Accordingly, traffic schemes require new types of models and considerable research efforts went into designing such models in Europe and America. A new model that emerged according to Kashi and Akahane (1991) is called the disaggregated behavioral model. This new model is the opposite of the conventional model, the unit of traffic demand analysis of