jysk
CONTENT. PAGE NO.
1. Introduction………………………………………………………………… 3
2. Problem formulation……………………………………………………….. 3
3. How does the value chain Influence JYSK Groups………………………. 4
3.1 Support activity………………………………………………………. 4 3.1.a Firm Infrastructure…………………………………………………… 5 3.1.b Human Resource Management………………………………………. 5 3.1.c Technological Development…………………………………………. 5 3.1.d Procurement………………………………………………………….. 6 3.2 Primary Activities….…………………………………………………. 6 3.2.a Inbound Logistics……………………………………………………... 6 3.2.b Operations…………………………………………………………….. 6 3.2.c Outbound Logistics…………………………………………………… 6 3.2.d Marketing and Sales………………………………………………….. 6 3.2.e Service………………………………………………………………… 6 4. Core competences…………………………………………………………...... 7 5. Financial Situation…………………………………………………………... 8 - 13 6. Explaining the actual situation of JYSK with his development since its existence………………………………………………………………. 14 7. Conclusion……………………………………………………………………… 15 8. List of literature, Websites and Books……………………………………….. 15
1. INTRODUCTION
JYSK was started by Lars Larsen in Aarhus Denmark in the year 1979. The Danish word JYSK means a man coming from Jutland, the largest Danish territory. In Danish, JYSK literally means Jutlandic but it also refers to certain core values such as honesty, integrity and modesty. The company was originally called JYSK SENGETOJSLAGER until 2001 when it finally became JYSK.
In 1984 he opened his first store beyond the country's (Denmark) borders, in neighbouring Germany. Today the JYSK GROUP consists of more than 2,200 stores in 37 countries worldwide. The company covers the European market, American market, Asian market and is yet to enter into the African market. The group's annual turnover is 2,8 billion euros. Growth is stable and
1. Introduction………………………………………………………………… 3
2. Problem formulation……………………………………………………….. 3
3. How does the value chain Influence JYSK Groups………………………. 4
3.1 Support activity………………………………………………………. 4 3.1.a Firm Infrastructure…………………………………………………… 5 3.1.b Human Resource Management………………………………………. 5 3.1.c Technological Development…………………………………………. 5 3.1.d Procurement………………………………………………………….. 6 3.2 Primary Activities….…………………………………………………. 6 3.2.a Inbound Logistics……………………………………………………... 6 3.2.b Operations…………………………………………………………….. 6 3.2.c Outbound Logistics…………………………………………………… 6 3.2.d Marketing and Sales………………………………………………….. 6 3.2.e Service………………………………………………………………… 6 4. Core competences…………………………………………………………...... 7 5. Financial Situation…………………………………………………………... 8 - 13 6. Explaining the actual situation of JYSK with his development since its existence………………………………………………………………. 14 7. Conclusion……………………………………………………………………… 15 8. List of literature, Websites and Books……………………………………….. 15
1. INTRODUCTION
JYSK was started by Lars Larsen in Aarhus Denmark in the year 1979. The Danish word JYSK means a man coming from Jutland, the largest Danish territory. In Danish, JYSK literally means Jutlandic but it also refers to certain core values such as honesty, integrity and modesty. The company was originally called JYSK SENGETOJSLAGER until 2001 when it finally became JYSK.
In 1984 he opened his first store beyond the country's (Denmark) borders, in neighbouring Germany. Today the JYSK GROUP consists of more than 2,200 stores in 37 countries worldwide. The company covers the European market, American market, Asian market and is yet to enter into the African market. The group's annual turnover is 2,8 billion euros. Growth is stable and