Preview

Kanthal

Good Essays
Open Document
Open Document
670 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kanthal
Kanthal

Write-up Agenda



Background and Contest



Kanthal SWOT Analysis



Kanthal 90 Account Management System



Kanthal 90 AMS limits and improvements

2

Write-up Agenda



Background and Contest



Kanthal SWOT Analysis



Kanthal 90 Account Management System



Kanthal 90 AMS limits and improvements

3

Background and Context: Kanthal’s situation



Kanthal was founded in 17th century, specialized in the production and sales of electrical resistance heating elements. Kanthal had about 10000 customers and 15000 items that it produced.



Export sales, outside of Sweden, accounted for 95% of the total.



Kanthal manifacturing facilities located in Sweden, Brazil, Uk, West Germany, Usa and Italy



Kanthal consisted of three divisions:
– K. Heating technology, supplying wire, ribbon, foil elements and machinery to manufacturers of electrical appliances and heating systems (25% market share, main markets Far East and
Latin America)

– K. Furnace Products, producing a wide range of heating elements for electric industrial furnaces; K. Super is a new product generating high growth (40% market share, main markets
Usa, Japan, West Germany, UK)

– K. Bimetals, producing thermo-bimetals for temperature control devices (one of the few companies in the world)

4

Background and Context: Ridderstrale’s Strategy

Kanthal 90: Reallocating resources to increase profits while maintaining a return on employed capital in excess of 20%



Main Levers:
– Resources Allocation  People and resources equally distributed across all products and customers, in future must be allocated in different roles/functions with the aim to increase profitability and growth.


Why: priority to high profit activities and customers

Cost System  Transition from costs as percentage of total revenues to costs measured on individual orders, customer by customer.


Why: structure of

You May Also Find These Documents Helpful

  • Powerful Essays

    M600 Case Report

    • 2360 Words
    • 10 Pages

    Kingsford Charcoal is one of the major players in the charcoal grilling industry. As a $350 million business, it represents one of the largest product groups of Clorox company portfolio. It accounts for approximately 9% of its revenue and a significantly higher percentage of its net income. After enjoying a period of moderate but steady revenue growth of 1%-3% that extended for nearly 20 years, Kingsford Charcoal is now facing a possible declining growth trend and difficulty in achieving its forecasted sales due to a softening in the overall charcoal category. Although Kingsford holds more than half of the industry market share, it is operating in a price sensitive market that is slowly shifting towards gas grilling. Faced with such a situation and with a lack of advertising, critical strategic decisions need to be made regarding whether to increase prices, revise the marketing strategy, and consequently provide an answer to potential production capacity issues. After careful analysis, it is recommended that the company implements a strategy that constitutes a hybrid of a small 2.5% price increase combined with an aggressive advertising and promotion strategy. The company should also begin the process of planning to increase capacity through the development of a new facility.…

    • 2360 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Accopunting Analysis

    • 1515 Words
    • 7 Pages

    The company is considering an expansion of its current product line to include refrigerator and maybe, sometime in the future, consumer appliances. Mr. Burton feels that due to high energy prices, consumers will be more willing to consider purchasing new efficient appliances.…

    • 1515 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Chipotle

    • 8563 Words
    • 26 Pages

    -What key opportunities exist for this industry? Which company (or companies) is (are) most likely to take advantage of these opportunities? Why?…

    • 8563 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Daktronic case

    • 1176 Words
    • 5 Pages

    Although Dak held the largest market share in the industry, more and more aggressive and big companies are entering the market, like Samsung and Mitsubishi.…

    • 1176 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance. All data references in the following quantitative analyses come from Exhibit 1 in this note.…

    • 623 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Slavery, from the eighteenth century, has changed drastically to the present time. The main change I have researched is treatment, which is what I am doing my paper over. When slaves were brought to Jamestown the had no knowledge of their own birthday or background. The masters kept it that way, and gave them no sense of knowledge making sure they would stay “dumb”.…

    • 1081 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Sony v IPod 102314

    • 1217 Words
    • 3 Pages

    options available. The proprietary products can gain a momentum in their segments as well to…

    • 1217 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Annotated Bibliography

    • 297 Words
    • 2 Pages

    MLA in text citation helps the reader find sources in cited work in the bibliography. The reader can check further information about the authors work on work cited page. The work cited page is listed on a separate page at the end of an essay. In -text citation contains sources from books, newspaper articles, and online website are examples of information listed on work cited page. All cited sources are formatted in alphabetically order and listed on the work cited page. Two primary elements of a quoted passage should be given the author’s last name and the specific page number of sources (Roane State Community College). MLA in text citation are located at the end of sentence with or without an author’s name. In text citation vary depending…

    • 297 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Ge - Swot Analysis

    • 311 Words
    • 2 Pages

    • The company deal with huge number of products which include Genie, Aviation, Jet engines, Electricity,…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Morrissey Forgings, Inc..

    • 1169 Words
    • 5 Pages

    MFI distributes via dealers stoves in the Northeast area who know the products with reliable quality degan. The Company together with dealers and customers advertising and sales promotion (6% of sales), but the marketing sales by dealers has been there from the 6th place of the branch sales in 1983 up to 12th place in 1985, divided into two areas.…

    • 1169 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Case 7 Canco

    • 1766 Words
    • 10 Pages

    Beaver is the industry's largest company. It has the lowest prices and highest sales, but its profits are second to Acme's.…

    • 1766 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    launched in the market. The potential of the industry can be gauged by the fact that…

    • 3711 Words
    • 24 Pages
    Satisfactory Essays
  • Satisfactory Essays

    4) Customers want to have all what they need available at any time, near of them, clean place, reasonable price, well organized in different levels. If the customer found what they want near of their location at any time, this is the most important which makes them satisfied. If the customer found that the store is closed or out of service at the time they got there, the seller is not presented or busy on something else, they will get abuse and dissatisfied. If the customer do not find what they need or the location is faraway, may they will not go to buy. Another level of importance is the price and the quality of the product which comes in a lower level.…

    • 331 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Essay on Frigoglass

    • 373 Words
    • 2 Pages

    3. Food distribution trucks and vans with compressors for cooling. The company could set up a subsidiary that is involved with building vans with compressors…

    • 373 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Poa Sba

    • 334 Words
    • 2 Pages

    potentials to accomplish the task at hand. Top sellers as the name suggests sells electronics such…

    • 334 Words
    • 2 Pages
    Satisfactory Essays