I hereby declare that the following documented Project Report titled “To know the consumer behavior about the Kara sanitizing wipes” is an authentic work done by me.
The study was undertaken as a part of the course curriculum of PGDM-Full Time Program of G. L. Bajaj Institute of Management and Research.
Saurabh Mishra
ACKNOWLEDGEMENT
I owe my gratitude to many people who helped and supported me during the entire Summer Training.
My sincere thanks to Asst. Prof. Abhishek Tyagi, the Guide of the project, for initiating and guiding the project with attention and care. He has always been available for me to put me on track from time to time to bring the project at its present form.
My deep sense of gratitude is due to Mr. Divyanker Goel, Regional Sales Manager, Grasim Industry Ltd. for allowing me to carry out the Summer Internship and this Project at the organization and to be constantly available to me for the period, for guidance. He also helped me to see the subject of study in its proper perspective. Thanks and appreciation is also due to the officials, employees and respondents of Grasim Industry Ltd., for their support.
I also thank my Institution and my faculty members without whom this project would have been a distant reality.
Signature
(Saurabh Mishra)
Place: Delhi/NCR
Date:
TABLE OF CONTENTS
* Declaration………………………………………………………………………2 * Acknowledgement……………………………………………………………...3 * Table of contents…………………………………………………………….....4
Chapter 1: Executive summary…………………………………………………….....5
Chapter 2: Research Methodology…………………………………………………....8 * Objective of study…………………………………………………………..9 * Research design……………………………………………………………9 * Sample size…………………………………………………………………9 * Scope of