Karthik
(25778) Plan Risk Management in an Organisation
Individual Assessment
Submitted To – Priyanka Pajni
Submitted By – Amardeep Singh Malhi
I.D. Number – A 6708
Due Date – May 24, 2013
Outcome 1
The author will select Burger King as an organisation which operates in New Zealand to answer the following questions. Burger King is a fast food restaurant chain which has its operations in all over New Zealand. Burger King’s first store was opened in 1954 in Miami, U.S.A and is second largest hamburger fast food chain in world.
Mission
The mission of Burger King is to provide the best quality food at a reasonable price, serving the customers quickly, in a clean and attractive environment (www.bk.com).
Core Values
The core values of Burger King focus on the food, people, environment and promoting the ethical culture within an organisation (www.bk.com). The company believes in delivering the high standard job at the first attempt so that the customers can get a gold standard service. Providing fresh, healthy food to customers is the priority of the organisation. Burger King also aims to keep the restaurants clean and hygienic so that more customers get attracted towards the brand. Strategic Goals
Burger King uses the strategy of advertising its products through radio and television commercials to reach the mass customers. The company recently renovated its stores in New Zealand and utilized the information collected through research method to provide better services to the customers. Burger King aims to strengthen the brand image in the long term and align with core competencies.
Objectives
The objectives of Burger King are to maintain the brand reputation and loyalty and provide high standard of customer service so that the customers are satisfied. Eventually this enables the company to get more customers and helps to increase the profits of the company. The company’s objective is to increase the awareness of Burger
Individual Assessment
Submitted To – Priyanka Pajni
Submitted By – Amardeep Singh Malhi
I.D. Number – A 6708
Due Date – May 24, 2013
Outcome 1
The author will select Burger King as an organisation which operates in New Zealand to answer the following questions. Burger King is a fast food restaurant chain which has its operations in all over New Zealand. Burger King’s first store was opened in 1954 in Miami, U.S.A and is second largest hamburger fast food chain in world.
Mission
The mission of Burger King is to provide the best quality food at a reasonable price, serving the customers quickly, in a clean and attractive environment (www.bk.com).
Core Values
The core values of Burger King focus on the food, people, environment and promoting the ethical culture within an organisation (www.bk.com). The company believes in delivering the high standard job at the first attempt so that the customers can get a gold standard service. Providing fresh, healthy food to customers is the priority of the organisation. Burger King also aims to keep the restaurants clean and hygienic so that more customers get attracted towards the brand. Strategic Goals
Burger King uses the strategy of advertising its products through radio and television commercials to reach the mass customers. The company recently renovated its stores in New Zealand and utilized the information collected through research method to provide better services to the customers. Burger King aims to strengthen the brand image in the long term and align with core competencies.
Objectives
The objectives of Burger King are to maintain the brand reputation and loyalty and provide high standard of customer service so that the customers are satisfied. Eventually this enables the company to get more customers and helps to increase the profits of the company. The company’s objective is to increase the awareness of Burger
References: (n.d.). Retrieved May 4, 2013, from www.bk.com: http://www.bk.com/en/us/company-info/about-bk.html (n.d.). Retrieved May 4, 2013, from www.bk.com: http://www.bk.com/en/us/company-info/corporate-responsibility/index.html