Kasean Wiley Nike Speech
Kasean Wiley
10/6/2014
Prof. Ring
Nike Presentation
Thesis : Nike brand is a well known house hold name because the companies founders were able to “on” a logo paired with celebrity sponsorship and representation.
Intro: In 1972, the “swoosh” logo was designed for $35 and in 2012, Nikes net worth is $13.1 billion, according to the richest.org and the most valued sports brand in the world today with $15 billion, according to Forbes.
AR: I want to take a wild guess that at least 50% of the people in this room are either wearing or have a pair of Nike shoes in their closet.
CR: I, personally, own a closet full of Nikes, but through my studies alone have I truly appreciated the value of the Nike logo and branding.
PS: Well, for the next few minutes, I am going to share with all of you how Nike was started and how the founders were able to expand their image with its genius logo and continued celebrity support.
ST: Phil Knight was a track runner at the university of Oregon from 1955-1959. He was a talented runner but an even more gifted student as he graduated from Oregon as well as Stanford.
ST2: While at Stanford, Knight built a relationship with a manufacturing company in Japan to send him sample shoes to sell in the United States. When Knight received the shoes, He sent them to his old track coach at Oregon looking to make a sale, but his coach suggested they go into business together.
MP: Bill Bowerman was the name of Knight’s coach and the second pioneer for Nike.
SPA: Bowerman was well respected at the University of Oregon as a coach and was a person that was always looking for innovation in running shoes and a way to give his athletes a competitive advantage. He had many design ideas for products but got ignored time and time again by manufacturers.
SPB: 1964 is the year Bowerman and Knight finally shook hands, put in $500 each to place an order to the company in Japan for shoes
10/6/2014
Prof. Ring
Nike Presentation
Thesis : Nike brand is a well known house hold name because the companies founders were able to “on” a logo paired with celebrity sponsorship and representation.
Intro: In 1972, the “swoosh” logo was designed for $35 and in 2012, Nikes net worth is $13.1 billion, according to the richest.org and the most valued sports brand in the world today with $15 billion, according to Forbes.
AR: I want to take a wild guess that at least 50% of the people in this room are either wearing or have a pair of Nike shoes in their closet.
CR: I, personally, own a closet full of Nikes, but through my studies alone have I truly appreciated the value of the Nike logo and branding.
PS: Well, for the next few minutes, I am going to share with all of you how Nike was started and how the founders were able to expand their image with its genius logo and continued celebrity support.
ST: Phil Knight was a track runner at the university of Oregon from 1955-1959. He was a talented runner but an even more gifted student as he graduated from Oregon as well as Stanford.
ST2: While at Stanford, Knight built a relationship with a manufacturing company in Japan to send him sample shoes to sell in the United States. When Knight received the shoes, He sent them to his old track coach at Oregon looking to make a sale, but his coach suggested they go into business together.
MP: Bill Bowerman was the name of Knight’s coach and the second pioneer for Nike.
SPA: Bowerman was well respected at the University of Oregon as a coach and was a person that was always looking for innovation in running shoes and a way to give his athletes a competitive advantage. He had many design ideas for products but got ignored time and time again by manufacturers.
SPB: 1964 is the year Bowerman and Knight finally shook hands, put in $500 each to place an order to the company in Japan for shoes