Kaspersky Lab
Introduction & Industry Analysis
All security software is not created equal. Like all consumer products, antivirus software has the good, the bad, and the mediocre. The choices for antivirus protection are many and varied. Purchasing antivirus software can be an especially daunting task, especially for anyone who isn 't specifically tech-savvy. Most consumers want to get the best possible protection, but they also want to make sure that they are getting the best bang for their buck (ConsumerRankings.com). When it really comes down to it, effectiveness and usability can either make or break the success antivirus software. In addition, anti-virus software is an inexpensive solution to protect your computer from potential online risks. It is easy to install and can usually be purchased at a retail store or online from a name brand company for under $50. The leading suppliers of security software by revenue as of 2011 are Symantec, Trend Micro, McAfee, and Kaspersky (Kooten, 2011). Furthermore, according to PC Magazine, April 2012, the following were listed as the best security software for 2012: Webroot Secure Anywhere Antivirus, Norton Antivirus 2012, Bitdefender Antivirus Plus 2012, and Kaspersky Anti-Virus 2012. However, it is important to note that various sites and websites ranked the software differently. Kaspersky, more so than its competition, was consistently in the top 3 amongst the various review sites PC World, devduff.com, and pcantivirusreviews.com.
The future of Antivirus software sales is expected to continue to be strong especially when you consider emerging markets like China and India. The prevalence with which hackers are dishing out obstacles to IT security pros will mean a big positive for vendors in 2012 (Kirk, 2011). Today, an unprotected computer isn’t just vulnerable, it’s probably already infected. New viruses, spyware, trojans, worms and other malware debut every day. New threats are disguised to bypass other security
All security software is not created equal. Like all consumer products, antivirus software has the good, the bad, and the mediocre. The choices for antivirus protection are many and varied. Purchasing antivirus software can be an especially daunting task, especially for anyone who isn 't specifically tech-savvy. Most consumers want to get the best possible protection, but they also want to make sure that they are getting the best bang for their buck (ConsumerRankings.com). When it really comes down to it, effectiveness and usability can either make or break the success antivirus software. In addition, anti-virus software is an inexpensive solution to protect your computer from potential online risks. It is easy to install and can usually be purchased at a retail store or online from a name brand company for under $50. The leading suppliers of security software by revenue as of 2011 are Symantec, Trend Micro, McAfee, and Kaspersky (Kooten, 2011). Furthermore, according to PC Magazine, April 2012, the following were listed as the best security software for 2012: Webroot Secure Anywhere Antivirus, Norton Antivirus 2012, Bitdefender Antivirus Plus 2012, and Kaspersky Anti-Virus 2012. However, it is important to note that various sites and websites ranked the software differently. Kaspersky, more so than its competition, was consistently in the top 3 amongst the various review sites PC World, devduff.com, and pcantivirusreviews.com.
The future of Antivirus software sales is expected to continue to be strong especially when you consider emerging markets like China and India. The prevalence with which hackers are dishing out obstacles to IT security pros will mean a big positive for vendors in 2012 (Kirk, 2011). Today, an unprotected computer isn’t just vulnerable, it’s probably already infected. New viruses, spyware, trojans, worms and other malware debut every day. New threats are disguised to bypass other security
References: Dunn, E. John. (2012, February 6). Kaspersky Lab CEO backs out of IPO plan. Retrieved from, www.Techworld.com. Holt, Kris. (2012, May 15). Apple Makes Strong Showing in American Customer Satisfaction Index Debut. Retrieved from, www.tmcnet.com/topics/articles/2012/05/15/290472-apple-makes-strong-showing-american-customer-satisfaction-index.htm#ixzz1waQbDofn www. Jahangiri, Bonnie. (2008). The History of Ahmad Tea. Retrieved from, www.ehow.com. Kaspersky.com. (2012, March 23). Kaspersky Lab shows 864% growth in 5 year EMEA. King, Mike. (2012, May11). The world Cyber Security market set to reach $80 billion by 2017. Retrieved from, http://www.companiesandmarkets.com/News/Information-Technology/The-world-Cyber-Security-market-set-to-reach-80-billion-by-2017/NI3010 Kirk, Jeremy Ragan, Steve. (2012, February 13). Kaspersky maintains profitability and control as they move into 2012. The Tech Herald. Kshetri, Nir. (2001). Kaspersky Lab: from Russia with anti-virus. Emerald Emerging Markets Case Studies: Vol. 1NO. 3, pp. 1-10. Menon, V. (2010). Kaspersky Lab eyes no. 3 position in endpoint security. Retrieved from, www.itp.net/579148-kaspersky-lab-eyes-no-3-position-in-endpoint-security Munsen, Lee Palmer, Maija. (2012, February 6). Kaspersky rules out IPO – Should the others? Retrieved from ft.com Peterson, D.J Roll, Martin. (2011, January 23). Country of Origin Carries Weight In the Globalized Marketplace. Retrieved from, www.jakeartaglobe.com Surveymethods.com (2009) Van Kooten, Michael. (2011). Global Software Top 100 Edition. Retrieved from, www.Partnerpedia.com.