Kathmandu Holdings Limited
Kathmandu Holdings Limited
Syndicate Case Study Report
S2 2010
Executive Summary
Kathmandu Holdings Limited (KMD) is a renowned specialist in quality clothing and equipment for travel and outdoor adventure in New Zealand and Australia, operating 97 stores across New Zealand, Australia and the United Kingdom. KMD commenced trading on the Australian and New Zealand Stock Exchanges in November 2009.
This report will commence with an overview of the external and internal environments in which KMD operates and based on this overview, key strengths, weaknesses, opportunities and threats can be identified.
Subsequently, extensive stakeholder analysis will then be conducted to determine each of KMD’s stakeholders’ specific interests, and whether an alignment of interests between shareholders and those stakeholders exist. Measures will be recommended to monitor the generation of stakeholder value.
A determination of a number of strategic initiatives appropriateness in the context of the SWOT analysis will follow, and an evaluation on the impact of these initiatives on each of the major stakeholders will be identified. An implementation proposal will be provided that will assist KMD in aligning shareholder interests with other stakeholders.
This report will conclude with a performance management system in the form of a strategy map and a Balanced Scorecard, containing objectives, measures, target performances and initiatives related to the strategic recommendations mentioned.
The Consulting Team believes KMD possesses the capabilities and core competencies to exploit its key opportunities and strengths, while neutralising environmental threats and internal weaknesses. The strategic recommendations outlined in the report will provide KMD with a foundation for sustainable competitive advantage.
Contents
1 SWOT Analysis 1
1.1 External Environment 1
1.1.1 General Environment 1
1.1.2 Industry Environment 1
1.2 Internal Environment 2
2
Syndicate Case Study Report
S2 2010
Executive Summary
Kathmandu Holdings Limited (KMD) is a renowned specialist in quality clothing and equipment for travel and outdoor adventure in New Zealand and Australia, operating 97 stores across New Zealand, Australia and the United Kingdom. KMD commenced trading on the Australian and New Zealand Stock Exchanges in November 2009.
This report will commence with an overview of the external and internal environments in which KMD operates and based on this overview, key strengths, weaknesses, opportunities and threats can be identified.
Subsequently, extensive stakeholder analysis will then be conducted to determine each of KMD’s stakeholders’ specific interests, and whether an alignment of interests between shareholders and those stakeholders exist. Measures will be recommended to monitor the generation of stakeholder value.
A determination of a number of strategic initiatives appropriateness in the context of the SWOT analysis will follow, and an evaluation on the impact of these initiatives on each of the major stakeholders will be identified. An implementation proposal will be provided that will assist KMD in aligning shareholder interests with other stakeholders.
This report will conclude with a performance management system in the form of a strategy map and a Balanced Scorecard, containing objectives, measures, target performances and initiatives related to the strategic recommendations mentioned.
The Consulting Team believes KMD possesses the capabilities and core competencies to exploit its key opportunities and strengths, while neutralising environmental threats and internal weaknesses. The strategic recommendations outlined in the report will provide KMD with a foundation for sustainable competitive advantage.
Contents
1 SWOT Analysis 1
1.1 External Environment 1
1.1.1 General Environment 1
1.1.2 Industry Environment 1
1.2 Internal Environment 2
2
Bibliography: Books Vroom, V. H. (1964). Work and Motivation. John Wiley, New York. Hanson, D et. Al (2009), Management Accounting 2, Cengage Learning. Internet - ‘Population Projections, Australia, 2006 to 2101’ 2008, ABS, viewed 27/09/2010, - Martin, P, ‘Record credit card use’ 2010, SMH, viewed 27/09/2010, - Maiden, M, ‘Australian dollar jumps above 95 US cents’, viewed 27/09/2010 - ‘Kathmandu Holdings Limited’, viewed 05/09/2010