Kathmandu Sample Assignment

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REPORT PREPARED FOR:
KATHMANDU
COMPANY BUSINESS MODEL ANALYSIS

BY KIT ODLIN

POSTGRADUATE DIPLOMA IN BUSINESS
APMG 8119: DIGITAL ENTERPRISE
ASSOCIATE PROFESSOR DR. ROBERT DAVIS

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TABLE OF CONTENTS

EXECUTIVE SUMMARY ...................................................................................... 3
BUSINESS BACKGROUND ................................................................................. 4
BUSINESS MODEL AND STRATEGY ANALYSIS .............................................. 8
REVENUE AND COST ANALYSIS..................................................................... 10
VALUE CREATION............................................................................................. 13
BUSINESS RISKS .............................................................................................. 15
RECOMMENDATIONS....................................................................................... 16
CONCLUSION .................................................................................................... 17
REFERENCES.................................................................................................... 18
APPENDICES ..................................................................................................... 21

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EXECUTIVE SUMMARY
Kathmandu is the largest retailer of travel and outdoor clothing and equipment in
Australia and New Zealand. Founded in 1987 as a small specialist outdoor retailer in Melbourne, Kathmandu now operates in Australia, New Zealand and also the UK with a network of about 130 stores and an online shop. The company strives to provide quality, functional, and stylish products with technical attributes. Its products inspire customers to travel, explore the outdoors, engage in adventures and “Live the Dream” (Kathmandu, 2013).
Kathmandu competes in a

References: Active NZ Survey 2007/08 (2009, October). Sport, recreation & physical activity participation among NZ adults Kathmandu. (2009). Prospectus initial public offering of ordinary shares. Retrieved from http://www.afr.com/rw/2009-2014/AFR/2011/04/12/ Kathmandu. (2013). How it all began. Retrieved from http://www.kathmandu.co.nz/get-to-know-us/our-story/how-it-all-began Kathmandu. (2013). Our history. Retrieved from http://www.kathmanduholdings.com/ about-us/our-history/