KINH DO CORPORATION
141 nguyen Du Street, Ben thanh Ward, District 1, Hochiminh City tel: (+84) 8 38270838 Fax: (+84) 8 38270839 email: info@kinhdo.vn Web: www.kinhdo.vn
AnnuAl RepoRt 2011
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INTEGRATED
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TRANSFORMATION
IT ALL STARTED WITH FOOD
WHILE FOOD IS THE COMPANY’S FOUNDATION, TODAY KINH DO’S TRANSFORMATION IS WELL UNDERWAY TO DELIGHT CUSTOMERS AND CONSUMERS.
A STRONGER KINH DO IS EMERGING
CONTENTS
Message Vision Mission Chairman’s Message Milestones Highlights
4 7 8 9 13 15
Management Team organizational Structure the Board of Directors the Board of Supervisors the Management team
17 19 21 27 29
Annual Report 2011 Business Review Strategies Moving Forward Marketing and Sales Strategy 2012 Goals
35 37 39 41 42
Consolidated Financial Statement Independent Auditor's Report Consolidated Balance Sheet Consolidated Income Statement Consolidated Cash Flow Statement
71 74 75 77 78
Kinh Do’s 2011 Annual Report features excerpts from conversations with the leadership. their dialogue highlights how we are adapting to new dynamics in the markets; changing our formats, products, services, processes, business models, and capabilities; and shaping the evolution of our leadership team and the company — all the while sustaining our vision, mission, culture, and values. What they’re saying, and what Kinh Do is doing, is defining success in an industry in transition.
VISION
MISSION
Our Consumer Mission
Is to identify and produce affordable staple and packaged foods, snacks, bakery products, beverages and juices, confectionaries and condiments, instant foods, processed meats and health supplements which people want. our products are pioneering market-leaders, hygienic, healthy, satisfying and conveniently available to all consumers.
FLAVOR YOUR LIFE
Kinh Do creates life’s flavor through wholesome, healthy, nutritious and convenient foods
Our Staff Mission
Is to nurture and develop the skills