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Review of Kellogg Case Study
The marketing mix provides is a part of company’s business plan. Marketing mix is the best method when planning to market any kinds of products or goods. This is otherwise called four Ps, which are place, promotion, price and product. This certainly benefits the business by put items and administrations unequivocally on the ideal spot, at the right cost and at the key area. This article will describe the components of marketing mix, and also to analyse whether marketing mix component affects the business techniques and strategies.
Marketing mix plays a major role in businesses as it determines the sustainability. The first factor of marketing mix is the Product which is the assets of a business. When talking about business product, the aim is to picture what the demand of the customers and to ensure there are satisfied (Tobias Richter, 2012). It focuses mainly on producing the suitable product for the target population. For instance, if the target population are children below six, toys will be a good choice and non toxic material is use for production of safe toys. Furthermore another component of marketing mix is Place. Place is all about getting the effective product to the target market’s place. It clearly shows that distributer requires a strategic place to distribute their product. There are several ways organization can market their product to their customers through distribution channels. For instance, they have a choice on setting up a physical shop or hire a team of sales executives to make their product available to target population.
In addition, promotion is another factor of marketing mix which is important to raise awareness among customers of the product while encouraging them to buy it. For instance, advertising on newspaper will give more detail about the product and TV ads just make people aware of its existence. As we can see, McDonald promotes their food by giving away free collectable item such as
The marketing mix provides is a part of company’s business plan. Marketing mix is the best method when planning to market any kinds of products or goods. This is otherwise called four Ps, which are place, promotion, price and product. This certainly benefits the business by put items and administrations unequivocally on the ideal spot, at the right cost and at the key area. This article will describe the components of marketing mix, and also to analyse whether marketing mix component affects the business techniques and strategies.
Marketing mix plays a major role in businesses as it determines the sustainability. The first factor of marketing mix is the Product which is the assets of a business. When talking about business product, the aim is to picture what the demand of the customers and to ensure there are satisfied (Tobias Richter, 2012). It focuses mainly on producing the suitable product for the target population. For instance, if the target population are children below six, toys will be a good choice and non toxic material is use for production of safe toys. Furthermore another component of marketing mix is Place. Place is all about getting the effective product to the target market’s place. It clearly shows that distributer requires a strategic place to distribute their product. There are several ways organization can market their product to their customers through distribution channels. For instance, they have a choice on setting up a physical shop or hire a team of sales executives to make their product available to target population.
In addition, promotion is another factor of marketing mix which is important to raise awareness among customers of the product while encouraging them to buy it. For instance, advertising on newspaper will give more detail about the product and TV ads just make people aware of its existence. As we can see, McDonald promotes their food by giving away free collectable item such as