Kellers International Strategy
FRONT PAGE
International Business Strategy - MGT 314
Lecturer: Yi Zhu
Keller’s International Strategy
Date Submission: 6th Feb 2013
Word Count:
Contents Page
Introduction…………………………………………………………………………....Page 1
Company Background ………………………………………………………………Page 2
Critically evaluate the external and internal environment of the company …….Page 3 Analyze the motives of the company for international expansion………………Page 4
Identify and analyze international business opportunities and risks, and choose one target. ………………………………………………………………………………….Page 5
Evaluate its market entry strategy in a particular country………………………..Page 6
Conclusion/Recommendation………………………………………………………Page 7
Bibliography…………………………………………………………………………..Page 8
Appendix………………………………………………………………………………Page 9
Introduction
It summarizes the whole plan in terms of its aim, issues to be tackled, research methods used, major findings, and suggestions/conclusion.
The main purpose of this report is to evaluate and analyse an international company’s strategic entry mode in to a particular market. The report has taken the opportunity to research the world’s largest independent ground engineering specialist and international construction company, Keller Group Plc (Anon, 2, 2013). They provide ‘innovative and cost effective solutions to ground engineering problems’ (Anon, 1. 2013). It is widely understood that two global events will be occurring in Brazil, which is the largest economy in Latin America, over the next 5 years. The blatant need for improving their infrastructure is a great opportunity for international construction firms. This is apparent because recently ‘a trade delegation from Sao Paulo was received by the UK government (28th January 2013) as it seeks to present Public Private Partnership projects worth $20bn to British contractors’ (Berkin, C. (2013). The main findings throughout this report are that Keller group plc. has used strategic acquisition to obtain their share
International Business Strategy - MGT 314
Lecturer: Yi Zhu
Keller’s International Strategy
Date Submission: 6th Feb 2013
Word Count:
Contents Page
Introduction…………………………………………………………………………....Page 1
Company Background ………………………………………………………………Page 2
Critically evaluate the external and internal environment of the company …….Page 3 Analyze the motives of the company for international expansion………………Page 4
Identify and analyze international business opportunities and risks, and choose one target. ………………………………………………………………………………….Page 5
Evaluate its market entry strategy in a particular country………………………..Page 6
Conclusion/Recommendation………………………………………………………Page 7
Bibliography…………………………………………………………………………..Page 8
Appendix………………………………………………………………………………Page 9
Introduction
It summarizes the whole plan in terms of its aim, issues to be tackled, research methods used, major findings, and suggestions/conclusion.
The main purpose of this report is to evaluate and analyse an international company’s strategic entry mode in to a particular market. The report has taken the opportunity to research the world’s largest independent ground engineering specialist and international construction company, Keller Group Plc (Anon, 2, 2013). They provide ‘innovative and cost effective solutions to ground engineering problems’ (Anon, 1. 2013). It is widely understood that two global events will be occurring in Brazil, which is the largest economy in Latin America, over the next 5 years. The blatant need for improving their infrastructure is a great opportunity for international construction firms. This is apparent because recently ‘a trade delegation from Sao Paulo was received by the UK government (28th January 2013) as it seeks to present Public Private Partnership projects worth $20bn to British contractors’ (Berkin, C. (2013). The main findings throughout this report are that Keller group plc. has used strategic acquisition to obtain their share
Bibliography: Anon 1 (2013) Keller, [Online], Available: http://www.keller.co.uk/ [6th Feb 2013] Anon, 2 Anon, 7. (2013), Element: ‘Soil Testing and Analysis’ [Online], Available: http://www.element.com/services-index/services/soiltestinganalysis [7th Feb 2013] G, Ruddick D, Lowery. (2010), Construction News: ‘CNinsight 100: Top firms widen performance gap’ [Online] Available: http://www.cnplus.co.uk/cninsight100/cninsight100-top-firms-widen-performance-gap/8605896.article [7th Feb 2013] K, Baker