Kellogg Annual Report
K e llo g g Co m pa n y
2009 annual report
strength of
The
®
Sustainable DePenDAble
11 Leadership Financials/Form 10-K Brands and Trademarks 1 Selected Financial Data 12 Financial Statements 27
™
strength of
the
™
Table of ConTenTs 4 Financial Highlights 6 Letter to Shareowners
Management’s Discussion & Analysis 13 Notes to Financial Statements 31
Shareowner Information
and
™
PeRFoRmAnCe
™
FoR moRe thAn A CentuRy,
Kellogg Company has been dedicated to producing great-tasting, high-quality, nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal, as well as a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and vegetarian foods. We market more than 1,500 products in over 180 countries, and our brands include such trusted names as Kellogg’s, Keebler, Special K, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Mother’s, Morningstar Farms, Murray Sugar Free, Townhouse, All-Bran, Frosted Mini-Wheats, Club, Kashi, Bear Naked, Just Right, Guardian, Optivita, Chocos, Trésor, Frosties, Sucrilhos, Vector, Muslix and Zucaritas. Kellogg products are manufactured in 18 countries around the world. We enter 2010 with a rich history of success and a steadfast commitment to continue delivering sustainable and dependable growth in the future.
Kellogg Company
|
2009 Annual Report
®
strength of
Our peOple
Committed to excellence, passionate about achieving our goals, eagerly embracing new challenges
The
™
Our business mOdel
Resilient and proven, relevant in all economies, drives long-term health of the company
Our brands
Recognized and loved around the world, in strong categories, responsive to advertising and brand building
™
People. Passion. Pride.
TM
®
Our strategy
Focused and consistent, delivers sustainable and
2009 annual report
strength of
The
®
Sustainable DePenDAble
11 Leadership Financials/Form 10-K Brands and Trademarks 1 Selected Financial Data 12 Financial Statements 27
™
strength of
the
™
Table of ConTenTs 4 Financial Highlights 6 Letter to Shareowners
Management’s Discussion & Analysis 13 Notes to Financial Statements 31
Shareowner Information
and
™
PeRFoRmAnCe
™
FoR moRe thAn A CentuRy,
Kellogg Company has been dedicated to producing great-tasting, high-quality, nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal, as well as a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and vegetarian foods. We market more than 1,500 products in over 180 countries, and our brands include such trusted names as Kellogg’s, Keebler, Special K, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Mother’s, Morningstar Farms, Murray Sugar Free, Townhouse, All-Bran, Frosted Mini-Wheats, Club, Kashi, Bear Naked, Just Right, Guardian, Optivita, Chocos, Trésor, Frosties, Sucrilhos, Vector, Muslix and Zucaritas. Kellogg products are manufactured in 18 countries around the world. We enter 2010 with a rich history of success and a steadfast commitment to continue delivering sustainable and dependable growth in the future.
Kellogg Company
|
2009 Annual Report
®
strength of
Our peOple
Committed to excellence, passionate about achieving our goals, eagerly embracing new challenges
The
™
Our business mOdel
Resilient and proven, relevant in all economies, drives long-term health of the company
Our brands
Recognized and loved around the world, in strong categories, responsive to advertising and brand building
™
People. Passion. Pride.
TM
®
Our strategy
Focused and consistent, delivers sustainable and