Preview

kellogg's

Satisfactory Essays
Open Document
Open Document
10224 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
kellogg's
COMPANY PROFILE

Kellogg Company

REFERENCE CODE: 5FB4FD4C-4040-442B-9D47-47F7E6667FD9
PUBLICATION DATE: 23 Aug 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Kellogg Company
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
Business Description...........................................................................................4
History...................................................................................................................6
Key Employees...................................................................................................10
Key Employee Biographies................................................................................12
Major Products and Services............................................................................20
Revenue Analysis...............................................................................................24
SWOT Analysis...................................................................................................26
Top Competitors.................................................................................................33
Company View.....................................................................................................34
Locations and Subsidiaries...............................................................................36

Kellogg Company
© MarketLine

Page 2

Kellogg Company
Company Overview

COMPANY OVERVIEW
Kellogg Company (Kellogg or 'the company') is a multinational producer of breakfast foods, snack foods, cookies and crackers. The company manufactures and markets ready-to-eat cereals and convenience foods such
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Dillards Swot
    • 1786 Words
    • 8 Pages

    Dillards Swot

    COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.…

    • 1786 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Board of Directors and Director Costco Wholesale
    • 9838 Words
    • 40 Pages

    Board of Directors and Director Costco Wholesale

    COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.…

    • 9838 Words
    • 40 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mbl501 Human Resource Management Law Essay
    • 2104 Words
    • 9 Pages

    Mbl501 Human Resource Management Law Essay

    This publication is copyright. Except as permitted by the Copyright Act no part of it may in any form or by any electronic, mechanical, photocopying, recording or any other means be reproduced, stored in a retrieval system or be broadcast or transmitted without the prior written permission of the publisher.…

    • 2104 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Ben and Jerry's
    • 1454 Words
    • 6 Pages

    Ben and Jerry's

    Ben and Jerry 's ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated when compared to South West Airlines. They are of course offering two different things to there customers, South West providing a service where Ben and Jerry 's are providing a product but the way that they go about there daily business in the spirit of treating people a certain way, and setting out to complete a different kind of vision then say a more traditional company would is very similar.…

    • 1454 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Medical Billing
    • 363 Words
    • 2 Pages

    Medical Billing

    All rights reserved. No part of this product may be reproduced or transmitted in any form or by any means, electronic or mechanical, including input into or storage in any information system, without permission in writing from the publisher.…

    • 363 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Critically Evaluate How the Original Special K Brand Could Have Affected Special K Cereal and Special K Bar Extensions.
    • 942 Words
    • 4 Pages

    Critically Evaluate How the Original Special K Brand Could Have Affected Special K Cereal and Special K Bar Extensions.

    Kellogg’s is the world’s leading producer of cereal products and convenience foods with annual sales of more than £4.5 million. Its products are manufactured in 19 countries worldwide and sold in more than 180 countries.…

    • 942 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fruit Loops
    • 2848 Words
    • 12 Pages

    Fruit Loops

    Mission statement of kellogg’s : “Kellogg is a Global Company Committed to Building Long-Term Growth In Volume and Profit and to Enhancing its Worldwide Leadership Position by Providing Nutritious Food Products of Superior Value.”…

    • 2848 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    General Mills
    • 1866 Words
    • 8 Pages

    General Mills

    a) General Mills is a leading producer of packaged consumer foods. According to the financial statements, General Mills makes most of the money from sales. They have 3 segments: US Retail, International and Bakeries and Food Services.…

    • 1866 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kraft Foods
    • 6644 Words
    • 27 Pages

    Kraft Foods

    Kraft (the company) did very so far in the foods and beverage market in Canada. The company was planning to launch the new coffee pods. However, the company was not very sure about the launching time point. Whether launching immediately after American launching plan or just waiting for the results of American market became decision-maker’s dilemma. The purpose of this report was to propose an appropriate recommendation to Kraft, assisting the company to achieve its objectives and goals both in short and long term.…

    • 6644 Words
    • 27 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kroger
    • 634 Words
    • 3 Pages

    Kroger

    During the early 1990s, opportunities in South East Asian markets became increasingly important to American and European retailers seeking to sustain their international growth rates. In particular, the less developed markets of South East Asia began to attract attention which they had previously not received. This was in contrast to earlier expansion patterns among European international retailers. Before the early 1990s, retailers have tended to look towards Europe and North America, rather than East Asia to grab international growth opportunities.…

    • 634 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Ben & Jerrys
    • 394 Words
    • 2 Pages

    Ben & Jerrys

    1. How has Ben & Jerry’s fulfilled its mission statement? What evidence can you provide regarding Ben & Jerry’s performance on each of the three dimensions of the mission statement?…

    • 394 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Kroger
    • 322 Words
    • 1 Page

    Kroger

    The career Im getting my degree in is health career manager. The site I found my information on about the salary range of my career choice is AMA American Medical Association. I believe this site is reliable because its a medical website that shows you different medical careers, it have a publications, mission statement, and AMA been around since 1847. While looking on the site it didnt have Health care manager it have Health information administrator, but its the same career. It have the salary range from 2003, so by now the salary should have gone up and from the 2003 salary range this is the career I want to go into. Starting Salary 40,000 Over average 54,700 Upper ranges 85,000 I know that I would have to work myself up to the upper ranges, but would love to start at the over average. American Medical Association. (2003). Education. Retrieved from www.ama-ass.org/ama/pub/education-careers/careers-health-care/health-care-income.page Library Search Looking on the online library, I located a journal article named Environment Scanning and the Health Care Manager. The article was very interesting to me because its for new managers coming into the work place making strategic plans for the environment that they are managing. It gives me ideals of what I should do as a health care manager when I go into a health care facility. The article explains if you dont take the time to make strategic plans for environment the facility you work could get lose money, staff, or even close down. As a manager you should know what you are dealing with in the work place and make plans to deal with them. Bamberg, R Layman, EJ. Environmental Scanning and the health care manger. Health Care Manager. 2005.July September 23(3). Y, dXiJ(x( I_TS 1EZBmU/xYy5g/GMGeD3Vqq8K)fw9…

    • 322 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Ben and Jerry's
    • 382 Words
    • 2 Pages

    Ben and Jerry's

    This case was prepared by Katherine A. Auer of (he lndlOno University and Alan N. Hoffman of Bentley College. Ben & Jerry's Grows Up -Boston Globe…

    • 382 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Kellogg's Executive Summary
    • 343 Words
    • 2 Pages

    Kellogg's Executive Summary

    Kellogg’s has created a campaign to promote their breakfast items, called “Share Your Breakfast”. Individuals who wish to participate in the campaign are asked to upload a picture of their breakfast on to Kellogg’s website. The campaign is meant to generate revenue that will be donated to children in need of breakfast. Kellogg’s has partnered with Action for Healthy Kids to help them achieve their goal of donating $200,000 to hungry children.…

    • 343 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Dutch
    • 12100 Words
    • 51 Pages

    Dutch

    COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.…

    • 12100 Words
    • 51 Pages
    Powerful Essays
    Read More

Related Topics