Kellogg S CSR Report
Kellogg’s
Corporate Social Responsibility
Wonseob Jung
Table of Contents
Introduction 3
Non-discrimination Hiring 3
Promotion 3
Persons with Disabilities Act and the Accessibility for Ontarians with Disabilities Act 4
Environmental Issues 4
Customer Relationships and Retention Practices towards the Customers 4
Supplier Relationships 5
Conclusion 5
Work Cited 6
Appendix A: Kellogg’s Diversity Recognitions 7
Appendix B: Priorities to People with Disabilities in Corporate Offices in Mississauga, Ontario 7
Appendix C: Stakeholder Analysis 7 Introduction
This report overviews the different commitments of Kellogg’s towards the Corporate Social Responsibility and their initiatives, which demonstrate the commitments to their stakeholders and ethical practices. Kellogg’s previously completed many projects to fulfill their commitments in meeting the needs of the stakeholders and the society. However presently, Kellogg’s is continuously attempting to manage multiples of fulfillments in taking accountability of its negative impacts in the society and retain the relationship with their stakeholders.
Non-discrimination Hiring
Kellogg’s promotes its equality in the workspace as one of the integral element to take a note of when a new employee is hired. Suiting the company’s recognitions of diversity, it is ensure that all the employees receive notification of treating the customers and the employees equally during the 6 months training session. As an aftereffect, 84% of the employees claim that they are proud to be a Kellogg’s employee due to anti-discrimination, researched from the survey done in the year of 2014. The company endeavors to give priority in applying the diversity aspect to every initiative in progress as even their advertisements contain race equality supporting words. The ads show the words such as “PRIDE in rainbow colors” or “Wear your stripes with PRIDE” and strongly oppose to the discrimination. Due to these multiples of practices in
Corporate Social Responsibility
Wonseob Jung
Table of Contents
Introduction 3
Non-discrimination Hiring 3
Promotion 3
Persons with Disabilities Act and the Accessibility for Ontarians with Disabilities Act 4
Environmental Issues 4
Customer Relationships and Retention Practices towards the Customers 4
Supplier Relationships 5
Conclusion 5
Work Cited 6
Appendix A: Kellogg’s Diversity Recognitions 7
Appendix B: Priorities to People with Disabilities in Corporate Offices in Mississauga, Ontario 7
Appendix C: Stakeholder Analysis 7 Introduction
This report overviews the different commitments of Kellogg’s towards the Corporate Social Responsibility and their initiatives, which demonstrate the commitments to their stakeholders and ethical practices. Kellogg’s previously completed many projects to fulfill their commitments in meeting the needs of the stakeholders and the society. However presently, Kellogg’s is continuously attempting to manage multiples of fulfillments in taking accountability of its negative impacts in the society and retain the relationship with their stakeholders.
Non-discrimination Hiring
Kellogg’s promotes its equality in the workspace as one of the integral element to take a note of when a new employee is hired. Suiting the company’s recognitions of diversity, it is ensure that all the employees receive notification of treating the customers and the employees equally during the 6 months training session. As an aftereffect, 84% of the employees claim that they are proud to be a Kellogg’s employee due to anti-discrimination, researched from the survey done in the year of 2014. The company endeavors to give priority in applying the diversity aspect to every initiative in progress as even their advertisements contain race equality supporting words. The ads show the words such as “PRIDE in rainbow colors” or “Wear your stripes with PRIDE” and strongly oppose to the discrimination. Due to these multiples of practices in
Cited: "Christians Upset With Kellogg 's for Promoting Homosexuality in 'Tony the Tiger ' Gay Pride Ad." Christian Post. N.p., n.d. Web. 19 Feb. 2015. "Citing Climate Impacts, Kellogg 's Commits to Environmentally Friendly Palm Oil." TckTckTck RSS. N.p., n.d. Web. 19 Feb. 2015. "Kellogg CEO Confronted on Earnings Call over Role of Chinese Partner in Rainforest Degradation." Financial Post Kellogg CEO Confronted on Earnings Call over Role of Chinese Partner in Rainforestdegradation Comments. N.p., n.d. Web. 20 Feb. 2015. "Kellogg 's Cereal Recall:." Environmental Working Group. N.p., n.d. Web. 20 Feb. 2015. "KELLOGG CO (K:New York): Company Description." Bloomberg.com. Bloomberg, n.d. Web. 20 Feb. 2015. "Kellogg Company - Company Profile, Information, Business Description, History, Background Information on Kellogg Company." Reference for Business. N.p., n.d. Web. 19 Feb. 2015. "Kellogg Company." News. The New York Times, n.d. Web. 19 Feb. 2015. "Kellogg 's Completes Major Brand Overhaul." Forbes. Forbes Magazine, n.d. Web. 20 Feb. 2015. Kellogg Criticized for Gay Pride Ad." Detroit Free Press. N.p., n.d. Web. 19 Feb. 2015. "Kellogg 's Under Fire for Supporting Pride." GayPV. N.p., n.d. Web. 19 Feb. 2015.