Kellogs Case
Maria Venus G. Garife July 19, 2012
BA201N Case Analysis
Kellogg’s: Building a better workplace through motivation
1. Using two motivation theories of your choice, explain a) the similarities and the b) differences between the two theories.
Among the various motivation theories, I chose Herzberg’s theory of motivation and Maslow’s hierarchy of needs.
a) Similarities
Herzberg is the person responsible for the birth of the two-dimensional paradigm of factors affecting people’s attitudes about work. This is sometimes called the two-factor theory. The factors involved are: hygiene factors and motivators. The presence of hygiene factors or dissatisfiers relate to the situation in which the person does what he or she does while motivators or the satisfiers relates to what a person does.
Maslow introduced his hierarchy of needs which is about how people satisfy various personal needs in the context of their work. He also theorized that a person could not recognize or pursue the next higher need in the hierarchy until his or her currently recognized need was substantially or completely satisfied.
The two aforementioned theories are similar in the context of recognizing that there are several factors/needs that affect a person’s attitude towards work. Particularly in Herzberg’s theory, factors may satisfy or dissatisfy a workers performance in the company; it can make them or break them. While Maslow’s hierarchy of needs stated that there are needs which one by one should be satisfied, so as to improve his capabilities as a person or as a worker in a company. These stages should be slowly and completely satisfied before going up on the pyramid of needs. So in conclusion, these two theories common denominator is the satisfaction of one’s needs for them to function more positively. In addition to their similarities, Herzberg’s hygiene factors and motivators are
BA201N Case Analysis
Kellogg’s: Building a better workplace through motivation
1. Using two motivation theories of your choice, explain a) the similarities and the b) differences between the two theories.
Among the various motivation theories, I chose Herzberg’s theory of motivation and Maslow’s hierarchy of needs.
a) Similarities
Herzberg is the person responsible for the birth of the two-dimensional paradigm of factors affecting people’s attitudes about work. This is sometimes called the two-factor theory. The factors involved are: hygiene factors and motivators. The presence of hygiene factors or dissatisfiers relate to the situation in which the person does what he or she does while motivators or the satisfiers relates to what a person does.
Maslow introduced his hierarchy of needs which is about how people satisfy various personal needs in the context of their work. He also theorized that a person could not recognize or pursue the next higher need in the hierarchy until his or her currently recognized need was substantially or completely satisfied.
The two aforementioned theories are similar in the context of recognizing that there are several factors/needs that affect a person’s attitude towards work. Particularly in Herzberg’s theory, factors may satisfy or dissatisfy a workers performance in the company; it can make them or break them. While Maslow’s hierarchy of needs stated that there are needs which one by one should be satisfied, so as to improve his capabilities as a person or as a worker in a company. These stages should be slowly and completely satisfied before going up on the pyramid of needs. So in conclusion, these two theories common denominator is the satisfaction of one’s needs for them to function more positively. In addition to their similarities, Herzberg’s hygiene factors and motivators are