Kem Chicks Case Study
KEM CHICKS
Submitted by:
JAPS Del Rosario
I. Time Context:
1985
II. Viewpoint:
Bob Sadino, owner of Kem Group of business
III. Major Policy Statement
Kem Chicks is the best gourmet lifestyle supermarket in the Kemang area that serves upper and middle cosmopolitan customers delighting the customers through better product quality, delightful ambiance and display with depth of knowledge of specialty foods and products.
IV. Statement of the Problem
How will the Kem Chicks expand its supermarket by its own investment while sustaining its growing operations and without putting the quality of their products into a risk?
V. Statement of Objectives
Long-term
To maintain and develop a competitive position in the growing industry
To formulate a strategy in order to gain economies scale for existing supermarkets.
To occupy more than 1% of the supermarket space in Jakarta, Indonesia
To increase the public awareness of Kems goal to be the “Meat People”
To become the market leader in the national market
Short-term
To give excellent service
To improve services
To establish a good rapport with the employees
To provide goods or services that is cheap and affordable to consumers or the public
To meet the needs of customers by constantly seeking and actin on their opinions regarding innovation, product quality, choice, store facilities and service
VI. SWOT Analysis
Strengths (S)
Weaknesses (W)
Have valuable Human Assets
Good personnel management
Responds and caters the needs of immediate community.
Offers First quality meat products
The organization is leading
Have a harmonious relationship between employer and employees
Flexibility (Bob Sadino doesn’t have any problems, because he is flexible)
They lack marketing strategies
Unwillingness of Bob Sadino to know the important details of the financial information about the company
Weak long-term strategic planning
Difficulty with over-the-counter communication
Lack of internal control
No particular designation of job
Opportunities
Submitted by:
JAPS Del Rosario
I. Time Context:
1985
II. Viewpoint:
Bob Sadino, owner of Kem Group of business
III. Major Policy Statement
Kem Chicks is the best gourmet lifestyle supermarket in the Kemang area that serves upper and middle cosmopolitan customers delighting the customers through better product quality, delightful ambiance and display with depth of knowledge of specialty foods and products.
IV. Statement of the Problem
How will the Kem Chicks expand its supermarket by its own investment while sustaining its growing operations and without putting the quality of their products into a risk?
V. Statement of Objectives
Long-term
To maintain and develop a competitive position in the growing industry
To formulate a strategy in order to gain economies scale for existing supermarkets.
To occupy more than 1% of the supermarket space in Jakarta, Indonesia
To increase the public awareness of Kems goal to be the “Meat People”
To become the market leader in the national market
Short-term
To give excellent service
To improve services
To establish a good rapport with the employees
To provide goods or services that is cheap and affordable to consumers or the public
To meet the needs of customers by constantly seeking and actin on their opinions regarding innovation, product quality, choice, store facilities and service
VI. SWOT Analysis
Strengths (S)
Weaknesses (W)
Have valuable Human Assets
Good personnel management
Responds and caters the needs of immediate community.
Offers First quality meat products
The organization is leading
Have a harmonious relationship between employer and employees
Flexibility (Bob Sadino doesn’t have any problems, because he is flexible)
They lack marketing strategies
Unwillingness of Bob Sadino to know the important details of the financial information about the company
Weak long-term strategic planning
Difficulty with over-the-counter communication
Lack of internal control
No particular designation of job
Opportunities