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Kenneth Copeland And Dr. Leroy Thompson: Video Analysis

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Kenneth Copeland And Dr. Leroy Thompson: Video Analysis
Analysis
Kenneth Copeland and Dr. Leroy Thompson

When it comes to preaching about money, we may remark the recurrence of many patterns of speech. Indeed, the videos under our analysis show some similarities in their constructions, and in this section we intend to reveal how preachers convince their audiences to donate money to the church. We decided to focus this analysis on two money-related videos:

-“Money Cometh to the Body of Christ (part1)” by Dr. Leroy Thompson; source Youtube
-“Believers message of Victory” by Kenneth Copeland; source ITBN

Before going into the depths of the techniques used by the preachers, we should make a point about the context and the situations set in these videos. The video of Dr. Leroy Thompson is recorded few years after the publication of his book Money Cometh to the Body of Christ in the mid 1990’s. Kenneth Copeland’s video is from April 14th 2013. The context of each speech is understandable by the content; they speak about “money” “debt” “prosperity” “abundance”. We may assume that the audience is seeking a solution to their own problems regarding money. Moreover, Kenneth Copeland’s preaching was delivered one
…show more content…
We can see here that Copeland says that God’s prosperity is not only made of money, it is also made of what you need on a daily basis. This information about God’s prosperity is important to underline. The audience is getting “something” from god, it can be material but also spiritual. Nevertheless the question of material prosperity is clearly implied: “You’re telling him what you have and what you don’t have ?” (10.03). But if God is actually “trying to get something to” the audience, what went wrong in the

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