Kentucky Fried Chicken Malaysia
Contents
KFC
1.0 Introduction
(Figure 1, Logo of KFC
Source: google.com)
Kentucky Fries Chicken, better known as KFC, is one of the leading fast food Franchise concepts of today; present in a variety of countries around the world. KFC was founded in 1930 by Colonel Harland Sanders, at his hometown Kentucky, but only in 1952 it has grown and become a true multi-domestic company. KFC has more than 15,000 outlets in 105 countries and territories around the world. The main aim of KFC is to increase and maintain the quality in fast food industry.
KFC is the most famous and largest fast food franchise in Asia, such as Indonesia, China, Malaysia, Japan and Korea. In Malaysia first KFC was opened in 1973, on Jalan Tunku Abdul Rahman and until now they have more than 500 restaurants through Malaysia.
The main competitors of KFC are McDonald’s, Burger King, Wendy’s, Subway and many more. Besides providing normal package of fast food like French fries, burger and nuggets, KFC unlike their competitors provides health and vegetarian foods, and this allows them to have a more market share especially in Asia, where more people care about their health and also where more people such as Indians are vegetarian
2.0 Company Background
1930
Colonel Sanders create KFC restaurant in 1930 at his hometown Kentucky. He created an unique technology on how to cook chicken with 11 spices. The business of the restaurant boom gradually and the secret recipe continue to use until now. In order to increase the profit Sanders made different types of snacks and he supplied them to the travelers in his gas station. In 1935, the governor of Kentucky granted him as KFC colonel for his great contribution to Kentucky catering industry.
1950
In 1950 KFC faced a crisis, and he sold his Café. But Colonel did not give up and he start to sell his secret recipe to the interested restaurants in Indiana, Ohio and Kentucky around. The first authorized KFC restaurant was
KFC
1.0 Introduction
(Figure 1, Logo of KFC
Source: google.com)
Kentucky Fries Chicken, better known as KFC, is one of the leading fast food Franchise concepts of today; present in a variety of countries around the world. KFC was founded in 1930 by Colonel Harland Sanders, at his hometown Kentucky, but only in 1952 it has grown and become a true multi-domestic company. KFC has more than 15,000 outlets in 105 countries and territories around the world. The main aim of KFC is to increase and maintain the quality in fast food industry.
KFC is the most famous and largest fast food franchise in Asia, such as Indonesia, China, Malaysia, Japan and Korea. In Malaysia first KFC was opened in 1973, on Jalan Tunku Abdul Rahman and until now they have more than 500 restaurants through Malaysia.
The main competitors of KFC are McDonald’s, Burger King, Wendy’s, Subway and many more. Besides providing normal package of fast food like French fries, burger and nuggets, KFC unlike their competitors provides health and vegetarian foods, and this allows them to have a more market share especially in Asia, where more people care about their health and also where more people such as Indians are vegetarian
2.0 Company Background
1930
Colonel Sanders create KFC restaurant in 1930 at his hometown Kentucky. He created an unique technology on how to cook chicken with 11 spices. The business of the restaurant boom gradually and the secret recipe continue to use until now. In order to increase the profit Sanders made different types of snacks and he supplied them to the travelers in his gas station. In 1935, the governor of Kentucky granted him as KFC colonel for his great contribution to Kentucky catering industry.
1950
In 1950 KFC faced a crisis, and he sold his Café. But Colonel did not give up and he start to sell his secret recipe to the interested restaurants in Indiana, Ohio and Kentucky around. The first authorized KFC restaurant was
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