Kenya's Rose Imports to Holland
International Management 2011
Group 7
5 March 2011
Hereby, we declare that this work submitted is our own work, and that it has not been previously submitted on any other course at another institution. Name | Student Number | Date | Signature | Govert van Drimmelen | 9408596 | | | Frans Jacobs | 210234993 | | | Francois Viljoen | 201245922 | | | Frances Roets | 97082154 | | | Kaashni Pillay | 210234870 | | | Marisa Da Silva Valga | 98011161 | | | Mbhavi Raedani | 99026820 | | | Sarel Venter | 201194601 | | | Stephanie du Preez | 209315211 | | |
Table of Contents Background on Kenya 5 Brief Overview of the business Environment 5 The Kenyan Economy: 6 Kenya Trade, Exports and Imports 9 Kenya Trade: Exports 9 Kenya Trade: Imports 9 Flower growing in Kenya 10 Why is Kenya so successful with flower growing? 10 Threats: 10 The Future Prospects and Trends of the Flower Industry in Kenya 11 Background on The Netherlands (Holland) 12 Background and Market Information 12 Flower Industry Background 13 The Dutch Flower Auction Concept 14 Some Lessons the Auctioneers Learned 16 FloraHolland 17 Our Current Situation 20 De Roos Florist – Amsterdam Sloten 20 Supply Chain Diversification 22 Definition: Supply chain diversification 22 Advantages of diversification 22 More emphasis on value chain innovation 22 A stronger focus on cost reduction 22 Increasing sales to present customers 23 Building new or more flexible competition 23 Disadvantages 23 Supply Chain Decisions 24 1. Location Decisions: 24 2. Production Decisions 24 3. Inventory Decisions 27 4. Transportation Decisions 27 Growers 28 Roses 29 Inventory Rules 31 Types of inventory 33 Supply Chain for Import 34 Export and Import Regulations and Taxes 36 Duties and VAT 36 Customs Entries 36 Payment 36 Currency 36 Open Account (OA) 37 Documentary Letter of Credit (LC) 37 Terms of Delivery 37
Group 7
5 March 2011
Hereby, we declare that this work submitted is our own work, and that it has not been previously submitted on any other course at another institution. Name | Student Number | Date | Signature | Govert van Drimmelen | 9408596 | | | Frans Jacobs | 210234993 | | | Francois Viljoen | 201245922 | | | Frances Roets | 97082154 | | | Kaashni Pillay | 210234870 | | | Marisa Da Silva Valga | 98011161 | | | Mbhavi Raedani | 99026820 | | | Sarel Venter | 201194601 | | | Stephanie du Preez | 209315211 | | |
Table of Contents Background on Kenya 5 Brief Overview of the business Environment 5 The Kenyan Economy: 6 Kenya Trade, Exports and Imports 9 Kenya Trade: Exports 9 Kenya Trade: Imports 9 Flower growing in Kenya 10 Why is Kenya so successful with flower growing? 10 Threats: 10 The Future Prospects and Trends of the Flower Industry in Kenya 11 Background on The Netherlands (Holland) 12 Background and Market Information 12 Flower Industry Background 13 The Dutch Flower Auction Concept 14 Some Lessons the Auctioneers Learned 16 FloraHolland 17 Our Current Situation 20 De Roos Florist – Amsterdam Sloten 20 Supply Chain Diversification 22 Definition: Supply chain diversification 22 Advantages of diversification 22 More emphasis on value chain innovation 22 A stronger focus on cost reduction 22 Increasing sales to present customers 23 Building new or more flexible competition 23 Disadvantages 23 Supply Chain Decisions 24 1. Location Decisions: 24 2. Production Decisions 24 3. Inventory Decisions 27 4. Transportation Decisions 27 Growers 28 Roses 29 Inventory Rules 31 Types of inventory 33 Supply Chain for Import 34 Export and Import Regulations and Taxes 36 Duties and VAT 36 Customs Entries 36 Payment 36 Currency 36 Open Account (OA) 37 Documentary Letter of Credit (LC) 37 Terms of Delivery 37
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