Preview

Kerry Group

Good Essays
Open Document
Open Document
850 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kerry Group
Kerry foods are the 4th division of the corporate structure of Kerry Group plc. The section has been defined in their website www.kerrygroup.com . In looking at this section in detail, we're including the companies overview of this sector but we'll also be commenting using research on their progress in the previous year 2006.

Kerry Foods is a leading supplier of added-value food brands and customer branded products to major supermarket chains, convenience stores and independent retailers across the UK and Ireland, and selected European markets.

The division has eight business units under which the company's food products and services are marketed:

* Kerry Foods Ireland * Cooked Meats & Speciality Poultry
* GB Brands * Frozen Meals & Snacks
* Direct to Store (UK) * Foodservice
* Ready Meals & Convenience Products

Kerry Foods has some 30 manufacturing facilities throughout Ireland and the UK, with an extensive distribution network in both regions. Its consumer and customer branded foods include sausage, sliced bacon, sliced meats, pastry products, ready meals, ready-to-cook products, savoury snacks, specialty poultry, cheese, cheese snacks, dairy spreads, low-fat spreads, desserts, UHT products, home-baking products, salads, sandwiches, mineral water, flavoured waters and fruit juices.

Included in it's portfolio of consumer branded products are over 20 high profile brands, many of which are category leaders in the chilled cabinet. The portfolio comprises – in Ireland; Denny, Dawn, Ballyfree, Golden Vale, Low-Low, Move over Butter, Kerrymaid, Easigold, Golden Olive, Golden Vale Churn, Easipail, Golden Cow, Kerry Spring, Charleville Cheese, Cheestrings, Attack-a-Snak, Brunchettas, Coleraine, EasiSingles, Platter Foods and Freshways – in the UK; Richmond, Wall's, Mattessons, Porkinsons, Bowyers, Lawsons, Cheestrings, Golden Bridge, Green's Homepride.
Brands

© copyright 2007 Kerry Group

Kerry Foods has

You May Also Find These Documents Helpful

  • Better Essays

    Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. The following is a discussion of how the organization competes in the marketplace and the strengths and weaknesses of the firm as indicated by the marketing surveys completed by their customers. There will also be discussion of the market structure which best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the organization’s long-term profitability, and what competitive strategies recommendations may be made.…

    • 1028 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Kudler Fine Foods (KFF) is a personally own and run company by Kathy Kudler. Kathy originated the culture of the market and oversees everything from the hiring and firing of employees, the orders being placed, and paying the bills. Through the 2003 Strategic Plan for KFF, it is clear that store expansion out of the current local area (La Jolla, Del Mar, and Encinitas) are in the making. Because KFFs has been built around the culture of providing the finest, highest quality, gourmet foods, it is important the proper marketing research is done in order to determine the best way to expand into new areas.…

    • 843 Words
    • 4 Pages
    Good Essays
  • Better Essays

    In keeping with their motto, “Shopping the World for The Finest Food”, Kudler Fine Foods shops the world in order to provides the very best Baked and pastry products, fresh meat and seafood, fresh produce, cheese and specialty dairy products, wines, and condiments and packaged foods. Kudler Fine Foods brings those food items back to their loyal customers in the San Diego metropolitan are. Kudler Fine Foods has stores in Del Mar, La Jolla, and Encinitas. Their mission is to offer their customers a delightful and pleasing shopping experience by employing experienced, helpful, and knowledgably staff, coupled with their selection of fine foods.…

    • 1356 Words
    • 6 Pages
    Better Essays
  • Good Essays

    References: Apollo Group, I. (2011). Kudler fine foods: Shopping the world for the finest foods. Retrieved from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/internet/index.asp…

    • 865 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Kudler Eco 365

    • 970 Words
    • 4 Pages

    Kudler Fine Foods (KFF) is a specialty gourmet store established in 1998 in La Jolla, Ca by Kathy Kudler. Kudler has since opened two additional stores in Del Mar and Encinitas. Kathy Kudler is requesting a market analysis, a review of competitive strategies and recommendations based on the results to maximize profits. The consultation will cover marketplace competition while defining the strengths and weaknesses of KFF. Positive and negative points of KFF’s market structure will show competitive strategies that can contribute to long-term profitability.…

    • 970 Words
    • 4 Pages
    Good Essays
  • Better Essays

    A marketing analysis conducted for the Kudler Fine Foods to obtain a complete and comprehensive review of the…

    • 1058 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Eco 365

    • 1071 Words
    • 5 Pages

    Kudler Fine Foods is an upscale gourmet food store with locations throughout California. The store focuses on a variety selection of products such as bakery, fresh produce, fresh meat, fresh seafood, condiments, and the wines (Kudler Fine Foods, 2003). Kathy Kudler, the founder of Kudler Fine Foods, was on a routine shopping trip when she realized the need for an upscale specialty food store. Kathy immediate began creating a business plan. In 1998, the first Kudler Fine Foods store was operating. Currently, Kudler Fine Foods has operations in three different locations. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (Kudler Fine Foods, 2003, par. 5).…

    • 1071 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Kudler Fine Foods

    • 681 Words
    • 3 Pages

    Kudler Fine Foods wants to increase customer loyalty with offering more services, increasing the firm’s understanding of customers’ buying patterns, and giving more efficient operations. Customers will be informed through marketing and word of mouth (Virtual Organization Portal: Kudler Fine Foods). The company wants to widen its service by giving a catering service with the including the in-store parties that it currently offers. The company wants to utilize local organic growers to buy products. Planning and strategizing helps the organization create future goals and create the steps needed to accomplish those goals. The company needs determine how management can frequently scan grocery industry for ideas needed to make their vision a reality. Kudler Fine Foods need to capitalize its internal and external strengths. The company can achieve this by concentrating on the company’s values and mission statements. With a good strategic plan, the company can be successful.…

    • 681 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Kudler Fine Foods

    • 925 Words
    • 4 Pages

    In 1998 Kathy Kudler (owner), opened a gourmet food establishment with an ideal image of starting a business which provided the freshest ingredients as well as cooking instruments for individuals cooking benefit. Due to the company’s success Kathy has moved forward with expanding business. Business additions include three locations. Within the companies continued success Kudler’s foods continues to improve, provide and expand services to improve the operation while attracting and retaining customers. Kudler Fine Foods has generated a profit due to Kathy’s dedication to her employees, customers and operation. Kathy’s knowledge and awareness in regards to remaining successful will benefit the company as it develops effective marketing strategies included but not limited to tactics as well as marketing research.…

    • 925 Words
    • 4 Pages
    Good Essays
  • Best Essays

    In San Diego metropolitan area, Kudler Fine Foods is an incredibly renowned trendy specialty food store that was opened in the year 1998 by Kathy Kudler. The company was based at distinct California locations to serve the ever-growing consumer’s demand with high quality products at reasonable prices. It has about three stores, which was located in La Jolla, Del Mar and Encinitas. All of its three stores are equipped with the very good quality domestic and imported food materials. Each store of the company is divided into different departments such as Fresh Produce, Condiments and Packaged Foods,…

    • 1689 Words
    • 7 Pages
    Best Essays
  • Better Essays

    Kudler Fine Foods

    • 1989 Words
    • 8 Pages

    Kudler Fine Foods is the product of an inspiration. Tired of trying to locate gourmet foods for her own cooking, Kathy Kudler decided it was time to create her own one-stop shopping store for specialty foods and spirits that everyone in search for high-end foods would find not only convenient, but affordable as well. Kudler Fine Foods has demonstrated its ability to establish itself in the specialty food industry, however, it must be able to adapt to changes, both internal and external. A review of the company culture and leadership ship style will provide an insight to its ability to maintain success as forces of change are experienced.…

    • 1989 Words
    • 8 Pages
    Better Essays
  • Good Essays

    The company Kudler Fine Foods supplies the freshest ingredients and the tools enabling their customers to become a gourmet cook. They are a specialized food store with a worldwide selection of vegetables, meats, wines, and cheeses. The stores are owned by Kathy Kudler, and today continue to grow with high expectations offering their customers the convenience of a one-stop shopping experience. Ms. Kudler opened her first store in La Jolla, and after a five-year plan, opened her third store in Encinitas. She is committed to providing her customers with the best selection of fine foods and great wines.…

    • 851 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Kudler 's Fine Foods has been in business for over 15 years. Staying in business in this economy is impressive. Kudler’s has done everything necessary to grow and continue to be a productive company in the last 15 years. The products and merchandise that Kudler’s sells are perishable food and wine products that continually need to be monitored and inventoried to make sure that the product is always fresh. Kudler 's stakeholders are the staff, customers, suppliers, banks and the owner herself.…

    • 1258 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Whole Foods Strategic Plan

    • 1273 Words
    • 5 Pages

    Whole Foods competitive advantage is its broad product offerings; it offers broad selection of perishable foods which is designed to appeal to both natural foods and gourmet shoppers. In addition to that the company prides itself in offering a wide variety range of products that include a range of produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), coffee and tea, nutritional supplements, vitamins, body care, educational products such as books, floral items, pet products and household products. Whole Foods ability to be able to offer these range of products at all its locations has enabled the company to continue to stay competitive and maintain a…

    • 1273 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    The Greek Cosmobob

    • 571 Words
    • 2 Pages

    The food industry is an area of business that many people and corporations often find success. Food plays a major part in human survival because it is one of the basic necessity needs, to survive, you must eat. In the food industry, there is a variety of food chains with different menus and different types of food. However, to be highly successful and sustain durability and consistency in the food industry, you have to have a product that is unique and that people love. A product that is exclusive in the beginning making the demand to rise. It has to be something that people find delicious and continue to buy.…

    • 571 Words
    • 2 Pages
    Satisfactory Essays

Related Topics