Preview

Key Function of Public Relations

Satisfactory Essays
Open Document
Open Document
279 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Key Function of Public Relations
The function of PR in Singapore
The roots of the public relations (PR) practice can be traced back to 1965, when Singapore regained its independence from its British colonists. Understanding the strategic location of Singapore, multi-national corporations began to set up their offices over here. The early role of PR practitioners – according to a research study conducted by Selina Lim, June Goh and Krishamurthy Sriramesh in their report ‘Applicability of the Generic Principles of Excellent Public Relations in a Different Cultural Context: The Case Study of Singapore’ – was to ‘keep stakeholders in the Western countries informed of the health of MNCs operating in the city-state rather than communicating with the local audiences.’
As shown, the PR practice is Singapore has had more than 40 years to grow but has the industry evolved into what true PR embodies? PR is the function of communicating with a corporation’s publics and through mutual understanding, propel the corporation to greater heights? In my opinion, the key function of PR practitioners and sectors leans more towards the technical side, rather than a strategic one.
A browse at www.jobsdb.com, one of Singapore’s leading jobs portal revealed that PR and marketing were grouped under the same category. In fact, it is not uncommon for people to think that both of them serve the same function. A further look into the job scopes of careers in that particular section showed that a public relations executive, among other things, has to perform marketing duties such as monitoring advertisement budgets. Duties associated with PR are, for the most part, involved with management of communication within the organization – preparing content for the organization’s weekly

You May Also Find These Documents Helpful

  • Satisfactory Essays

    E2020 Course Work

    • 557 Words
    • 3 Pages

    2. Will your company use public relations as a promotional strategy? If so, describe at least two ways you will communicate with the public. (2-6 sentences. 2.0 points)…

    • 557 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Tylenol Case Study

    • 1457 Words
    • 6 Pages

    The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction…

    • 1457 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Crisis Communication Paper

    • 1410 Words
    • 6 Pages

    Tench, R., & Yeomans, L. (2006). Exploring Public Relations. Upper Saddle River, NJ: Pearson/Prentice Hall Financial Times, Inc.…

    • 1410 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    References: Sietel, P. Fraser (2011), The Practice of Public Relations, ISBN: 9780136088905 copyright © 2011 Pearson Education, Inc.…

    • 856 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In non-high-tech organizations, a public relations relationship is often subordinated to advertising, marketing, legal, or human resources. However, public relations must be the interpreter of the organization - its philosophy, policy, and programs. These emanate from top management. Therefore, public relations…

    • 864 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Creative Product Promotion

    • 1928 Words
    • 8 Pages

    Public relations: Public relations involve a sustained attempt to develop an organisation’s reputation as a business by using the media to help create the image they desire. It is a way for an organisation to keep the business in their customer’s eyes. They are many sorts of public relations, these can include, press releases, sponsors, corporate communications and exhibitions. Public relations are just one of the main tools that businesses and organisations use to…

    • 1928 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Smith.P, Berry. C and Pulford.A, 2000. Strategic marketing communications: New ways to build and integrate communication. Revise ed. London: Kogen page.…

    • 4120 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Tylenol

    • 252 Words
    • 2 Pages

    Every organisation, no matter how big or small, ultimately depends on its reputation for survival and success. Public relations is the use of news or business to carry out positive aspects about your company cultivating a good relationship with local press representatives creating an understanding between the organisation and public.…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Challenging Aspects

    • 1231 Words
    • 5 Pages

    The more Public Relations’ place in society has been clarified trough theoretical and practical research, the more pluralistic this profession is presented. It is agreeable, for example, that the two-way symmetrical model of PR is not the model that would describe completely what covers PR function (4-5). In other words, PR practice is not just about an opened channel through which publics interests are made known to organizations and vice-versa. It is more than that. According to 4-5, PR practice is complex since it depends of a variety of elements – “antecedent conditions, current pressures and opportunities,” for instance – to legitimate its function among different publics. Hence the Contingency Theory has been creating a more complicated scenario to try to describe what PR practice stands for. As the complexity increases, the external public perception about an organization and a Public Relations practitioner becomes a challenging aspect. In order to build more reliable persuasive tactics of interaction, it is necessary for an…

    • 1231 Words
    • 5 Pages
    Good Essays
  • Better Essays

    In contrast to today’s point of view, Edward Bernays, the original founder of the term public relations, described it as “manipulating the unconscious, as a way to make money” (The century of the self, 2002), and although this is a way to ‘disseminate and promote’ he used the name ‘public relation council’ as a way to…

    • 2572 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    PR in Practice

    • 423 Words
    • 2 Pages

    Before defining whether Public Relations practice is a job, a career or a profession, let us differentiate these terms first. Based on the Merriam-Webster Dictionary, a job is a casual or an occasional work undertaken at a specified amount of time; on the other hand, a career is an occupation undertaken for a significant period with opportunities for progress; and a profession is defined as an occupation that requires special education or training. We can simply say that PR practice could fall into the career or profession category, however, there are more factors for us to regard it as a profession.…

    • 423 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Public Relations office in this case is tasked to perform its job, giving the positive overview of the problem, based on research and public acceptance of the company’s opinion or image. The certain, well-organized campaign of PR office can solve the case, or, if needed be, turn bad publicity into a rewarding or profitable one for the company’s image. In preparing the campaign RACE/ROPE models will be used.…

    • 1883 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Functional Level Strategy

    • 504 Words
    • 2 Pages

    After discussing the Business Level Strategy, a directional structure is already been made for Pran based on the corporate level strategy ‘Big Target Market’. In business level strategy an overall strategy is proposed which will only be achieved by dividing works between different departments’ ex. Finance, Marketing, Human Resource Management, Research & Development and Production. In functional level strategy there will be a short description of each department work strategy to achieve corporate level strategy in the long run.…

    • 504 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Practice of Public Relations, Ninth Edition (2004) Fraser P. Seitel.Prentice Hall Publishing. University of Phoenix Custom Text. Retrieved September 5, 2006.…

    • 698 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Financial Public Relation

    • 1520 Words
    • 7 Pages

    The role and importance of corporate and financial public relations has come for revaluation against the backdrop of intense communication activity in the financial sector. A sense of vision, objectives, values, styles and appreciation of its own role are the guiding factors for the PR in the centre stage. PR has several avenues of exposure and success to perform its role in the widening canvas of financial public relations. A few examples:…

    • 1520 Words
    • 7 Pages
    Powerful Essays

Related Topics