Key Internal and External Influences Affecting Tourism in Brazil
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Key Internal & External Influences Affecting Tourism in Brazil | Audit Report | | | | | |
Contents Page:
* 1) Introduction
* 2) External PESTLE Analysis Table
* 2.1) Political Influences
* 2.2) Environmental Influences
* 2.3) Social Influences
* 2.4) Technological Influences
* 2.5) Legal Influences
* 2.6) Environmental Influences
* 3) Internal Strengths & Weaknesses
* 4) References
Key Internal & External Influences Affecting Tourism in Brazil
1) There are many internal and external influences that are currently affecting Brazil. As Brazil is a newly emerging tourist destination, the influences affecting Brazil need to be assessed in order to maximise strengths and opportunities and reduce weaknesses and threats; in order to gain a strategic direction.
This audit report will discuss in further detail the various internal and external influences that are currently affecting Brazil using relevant analysis such as PESTLE, and TOWS.
2) External PESTLE:
There are numerous external factors around the world that impact on tourism in Brazil. The table below shows these external influences in the form of a PESTLE analysis. Political * Political Turmoil in various countries * War * Terrorism * Taxation policies | Economical * Recession * Rise in cost of fuel * Increased air passenger duty * Exchange rates * Unemployment / Job cuts * Increased taxes * Globalisation | Social * Social media * Changing attitudes * Trends * Events | Technological * Flights - more long haul flights available * Internet - provides tourists with more info and access to online booking systems | Legal * Visa requirements * Crime levels | Environmental * Climate change * Pollution * Risks of natural disasters * Health issues |
As you can see from the PESTLE Analysis there are numerous influences outside of Brazil that affect incoming tourism to Brazil. Below the
Key Internal & External Influences Affecting Tourism in Brazil | Audit Report | | | | | |
Contents Page:
* 1) Introduction
* 2) External PESTLE Analysis Table
* 2.1) Political Influences
* 2.2) Environmental Influences
* 2.3) Social Influences
* 2.4) Technological Influences
* 2.5) Legal Influences
* 2.6) Environmental Influences
* 3) Internal Strengths & Weaknesses
* 4) References
Key Internal & External Influences Affecting Tourism in Brazil
1) There are many internal and external influences that are currently affecting Brazil. As Brazil is a newly emerging tourist destination, the influences affecting Brazil need to be assessed in order to maximise strengths and opportunities and reduce weaknesses and threats; in order to gain a strategic direction.
This audit report will discuss in further detail the various internal and external influences that are currently affecting Brazil using relevant analysis such as PESTLE, and TOWS.
2) External PESTLE:
There are numerous external factors around the world that impact on tourism in Brazil. The table below shows these external influences in the form of a PESTLE analysis. Political * Political Turmoil in various countries * War * Terrorism * Taxation policies | Economical * Recession * Rise in cost of fuel * Increased air passenger duty * Exchange rates * Unemployment / Job cuts * Increased taxes * Globalisation | Social * Social media * Changing attitudes * Trends * Events | Technological * Flights - more long haul flights available * Internet - provides tourists with more info and access to online booking systems | Legal * Visa requirements * Crime levels | Environmental * Climate change * Pollution * Risks of natural disasters * Health issues |
As you can see from the PESTLE Analysis there are numerous influences outside of Brazil that affect incoming tourism to Brazil. Below the
References: * BLOCK BEN (2009) The Guardian: Recession may hinder sustainable tourism. [online]. Last accessed 10 March 2012 at:http://www.guardian.co.uk/environment/2009/mar/06/sustainable-tourism-recession * COLITT RAYMOND (2010) Key political risks to watch in Brazil. [online]. Last accessed 7 March 2012 at:http://www.reuters.com/article/2010/02/15/brazil-risks-idUSN1517214120100215 * ETN GLOBAL TRAVEL INDUSTRY NEWS (2010) Brazil Tourism Report. [online]. Last accessed at http://www.eturbonews.com/15109/brazil-tourism-report-q2-2010 * EURO MONITOR (2010). Travel and Tourism in Brazil. [online]. Last accessed 6 March 2012 at:http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx * GARLEY ELINOR (2011) Brazil Boldly Expands Tourism Options. [online]. Last accessed 10 March 2012 athttp://www.eturbonews.com/21561/brazil-boldly-expands-tourism-options * HARDY DESIREE (2009) Strengths and Weaknesses of Brazil. [online]. Last accessed 7 March 2012 at:http://hufreshmansem2.wordpress.com/2009/10/27/strengths-and-weaknesses-of-brazil/ * ITA OFFICE OF TRAVEL AND TOURISM INDUSTRYS (2010) U.S. Resident Travel Abroad. [online]. Last accessed 8 March 2012 at:http://tinet.ita.doc.gov/outreachpages/outbound.general_information.outbound_overview.html * OFFICE FOR NATIONAL STATISTICS (2010) Travel Trends. [online]. Last accessed 8 March 2012 at:http://www.ons.gov.uk/ons/rel/ott/travel-trends/2010/index.html * STARMER SMITH CHARLES( 2010). More countries to impose tourist tax. [online]. Last accessed 9 March 2012 at:http://www.telegraph.co.uk/travel/travelnews/8104867/More-countries-to-impose-tourist-tax.html