FACULTY OF ART AND SOCIAL SCIENCE
DEPARTMENT OF MASS COMMUNICATION
SUBJECT : BMC 318 WRITING FOR PRINT MEDIA
LECTURER : SANGA, FRANK
STUDENT NAME : SUKA, ROSENA SIMON
REG.NO : .TU/DARco/BMC/010/115
QUESTION:
What are the key points you have to consider when writing for magazine and newsletter. What are differences with newspapers.
Submission date : 22nd December, 2012
According to Sarkar.N.(2008) Newsletter is defined as a small publication (as a leaflet or newspaper) containing news of interest based to a special group, that publication. For example Organizations news letters ie Tanzania Public Service College, programme news letter ie Femina Talk Show programme.
It is used as a publication (periodical, pamphlet etc) that gets circulated out to its subscribers after a regular time interval. On writing newsletter you make sure the follow the following rules:- 1. You must consider your audience. It is important to consider the audience because will help you know what content you need print for your newsletter.
In this you must take a time in researching what would your audience need to know and interest them? For example an audience made up of women you want be interested in a detailed article explaining how your product works, they will be interested in knowing how this superior product will help them feel better and what problems it will solve.
2. You must Research your information. In finding any content to give your audience you must do research. Without research, you may put wrong information and mislead your audience. This will include facts, statistics, expert opinions, and quotes to prove the validity of your research. Just make sure to give the source (magazine, website, book) and the name of the expert who provided the information.
3. You must Choose your content .Topics and sections will make your newsletter more interesting to many readers
References: http://www.businessdictionary.com/definition/magazine.html#ixzz2Ffyvhwjj Dominick. R. (2002).The Dynamic of mass communication: McGraw-Hill. Sarkar.N.(2008).Arts and Print production:(1st Ed):Oxford University Press. Oxford advanced learner dictionary 8th edition.