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Kfc Background

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Kfc Background
CHAPTER 1
Bussiness Development

Background of the Company

K.F.C is an American based company. It was established in mid fifty when Herland Sanders conducted business in United States with a prospective Franchises about his colonel Sanders recipe K.F.C. He has also succeeded in establishing a number franchises in all over the world. The minority of KFC’s restaurant in Mexico & Poverto Rico were company owned. However, KFC had established 21 new Franchises in Mexico by the end of 1993. Now it has nearly 13000 outlet all around the world. KFC is a fast food industry. It is introduced in Pakistan round about 2 years ago. Firstly, KFC opened in Karachi and then after in Lahore. KFC has two branches in Lahore, one is Garden Town and other is Cavalry Road. KFC Corporation based in Louisville, Kentucky is the world’s most popular chicken restaurant chain, specializing in original recipe, extra crispy and colonel’s crispy strips with home styles slides. Everyday 8 million customers are served around the world KFC Menu Everywhere includes original recipe chicken made with the same great taste Harland Created more than a half century ago. KFC is part of Tricon Global restaurants, which is the world largest restaurant system with nearly 30,000 KFC. Harland started LFC back in 1952 at the ripe age of 62. His recipe for the best chicken in the world was made with a special cooking process and a secret blend of 11 herbs and special the same secret blend that is used today in KFC original recipe chicken. Today KFC has more than11,000 units in over 79 countries. Every week nearly 69 million customers come through KFC do for the chicken.

Objectives
One of the major objective of KFC that they run their campaign in such away that KFC creates and image in the minds of customers that customers wants to go in KFC and will be the first choice for the customers. KFC wants to become the first choice because its they become the first choice it is excellent for the health of
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