Kfc Holdings (Malaysia)
KFC Holdings (Malaysia) Bhd., (KFC Holdings) is a branded chicken retail chain operator. The company is a part of QSR Brands Bhd (QSR Brands) and is engaged in the business of poultry processing, restaurants and property holding. KFC Holdings is also engaged in operating hatchery, breeder farms, poultry retail and convenience food store chains. Products offered by the company include chicken, fresh buns, cakes, snacks, sauces, chicken rice meals and Freezer to Fryer products. The company, in addition engages into vegetable farming, sauce manufacturing plant, bakeries, and commissary. It maintains around 469 KFC restaurants in regions like Malaysia, Singapore and Brunei.
KFC
The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 390 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own.
Especially for Malaysians
We are an establishment that is run by Malaysians and managed by Malaysians; we took it upon ourselves to create a selection of food that would make Malaysia proud on the international scene. Kentucky Nuggets, for example, was conceived in Malaysia and then found its way to KFC worldwide. Today, Kentucky Nuggets is one of KFC's successes.
KFC SWOT Analysis
KFC has a very long history and has the most recognizable brand in chicken. With over 50% of the market share it becomes very difficult for new companies who may want to enter the market. KFC has name recognition around the world and has been globally positioned for many years. KFC’s secret recipe of 11 herbs and spices has made it the leader in chicken for the last fifty years. KFC sells three recipes: Original recipe, Extra Crispy, and Tender Roast. The many sales of KFC during the 1970’s and 1980’s lead to a very confusing direction and took the focus of the company off of its
KFC
The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 390 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own.
Especially for Malaysians
We are an establishment that is run by Malaysians and managed by Malaysians; we took it upon ourselves to create a selection of food that would make Malaysia proud on the international scene. Kentucky Nuggets, for example, was conceived in Malaysia and then found its way to KFC worldwide. Today, Kentucky Nuggets is one of KFC's successes.
KFC SWOT Analysis
KFC has a very long history and has the most recognizable brand in chicken. With over 50% of the market share it becomes very difficult for new companies who may want to enter the market. KFC has name recognition around the world and has been globally positioned for many years. KFC’s secret recipe of 11 herbs and spices has made it the leader in chicken for the last fifty years. KFC sells three recipes: Original recipe, Extra Crispy, and Tender Roast. The many sales of KFC during the 1970’s and 1980’s lead to a very confusing direction and took the focus of the company off of its