Kfc in Nepal
KFC in Nepal
“KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe, and Colonel’s Crispy Strips® chicken with home style sides and new freshly made sandwiches.” Everyday nearly, KFC serves eight million people in the world with the same old crispy crunchy recipe Sander developed more than half century ago. With their old recipe they are moving ahead in more than 300 countries serving their mouth watering dishes. The mission statement of “to be leader in western style through serving quality food, friendly service and clean atmosphere” has led KFC to grow their industry in the foreign market. So KFC has to standby to prove them to be number 1 in the market. They had set many strategies and faced tough competition to be able to stand in the market which definitely proved to be fruitful for them.
KFC (Kentucky Fried Chicken) based in Louisville, Kentucky is one of the leading fast food industries in the world. The origination of KFC goes to “Harland sanders in 1930s” who started cooking and serving foods for the hungry travelers who passed the way of his place in Kentucky, US. In the beginning he did not have place to serve his customers so he used his service station living quarters to serve the food. The secret recipes of cooking chicken with the mixture of 11 herbs and spices and frying the chicken under pressure made him famous in Kentucky. The unique taste of crispy chicken attracted the customer that people started stopping by just to eat. “As more people started coming just for food, he moved across the street to a motel and restaurant that seated 142 people.” As the business started picking up it became hard for sanders to operate the business smoothly because of its expansion so he decided to franchise its unique concept of foods.
“In 1964, at the age of 74, Harland Sanders finally agreed to sell the business in exchange for US$2 million and a promise of a lifetime
“KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe, and Colonel’s Crispy Strips® chicken with home style sides and new freshly made sandwiches.” Everyday nearly, KFC serves eight million people in the world with the same old crispy crunchy recipe Sander developed more than half century ago. With their old recipe they are moving ahead in more than 300 countries serving their mouth watering dishes. The mission statement of “to be leader in western style through serving quality food, friendly service and clean atmosphere” has led KFC to grow their industry in the foreign market. So KFC has to standby to prove them to be number 1 in the market. They had set many strategies and faced tough competition to be able to stand in the market which definitely proved to be fruitful for them.
KFC (Kentucky Fried Chicken) based in Louisville, Kentucky is one of the leading fast food industries in the world. The origination of KFC goes to “Harland sanders in 1930s” who started cooking and serving foods for the hungry travelers who passed the way of his place in Kentucky, US. In the beginning he did not have place to serve his customers so he used his service station living quarters to serve the food. The secret recipes of cooking chicken with the mixture of 11 herbs and spices and frying the chicken under pressure made him famous in Kentucky. The unique taste of crispy chicken attracted the customer that people started stopping by just to eat. “As more people started coming just for food, he moved across the street to a motel and restaurant that seated 142 people.” As the business started picking up it became hard for sanders to operate the business smoothly because of its expansion so he decided to franchise its unique concept of foods.
“In 1964, at the age of 74, Harland Sanders finally agreed to sell the business in exchange for US$2 million and a promise of a lifetime
Cited: KFC corporation: http://www.fundinguniverse.com/company-histories/KFC-Corporation-Company-History.html Marketing Strategies :http://www.docshare.com/doc/128688/Marketing-Analysis3 KFC sales figure at bang bang : http://www.lexlimbu.com/2010/01/kfc-sales-figure-are-banging.html KFC, Pizza Hut come in Nepal. http://www.thaindian.com/newsportal/business/kfc-pizza-hut-come-to-nepal_100278399.html Marketing strategy in terms of Kentucky Fried chicken: http://www.scribd.com/doc/23243334/kfc-project-on-market-research Republic: Business and Economy: Global franchises ready for Nepal KFC, Pizza Hut to open on Wednesday UPIAsia.com: http://www.upiasia.com/Society_Culture/2009/11/30/kfc_and_pizza_hut_hit_kathmandu/8617/ 2010 Index economy freedom: http://www.heritage.org/index/Country/Nepal Business in Nepal: http://www.suite101.com/content/businessinnepal-a1363