Kfc Management
Yum! Brands Building the KFC Global Brand
Micky Pant YRI Chief Marketing Officer
KFC International – Strong ’06 Performance
5% SSS Growth Nearly 300 More Traditional Restaurants
BYA Update
Solid sales growth across the world, with renewed strength recently
South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A
Note: YTD same-store-sales growth above are estimates, including results from both company and franchise restaurants
Australia – Contemporary Store Design Has Added to Brand Strength
U.K. Asset Base Has Improved
France — Record Unit Volumes Provide Model for W Europe
S Africa — Clear Brand Leader with Very Contemporary Asset Base
India – Intend to Capitalize on Explosive Retail Growth
KFC India Poised for Long-Term Brand Leadership
Now in 9 cities across the country Growing sales momentum Plan to invest significant marketing dollars in 2007
Chennai
KFC — Contemporary Look and Feel in International Markets
Indonesia
Pakistan Japan
Bahrain Abu Dhabi
Strategy for Continued BYA Growth
Clear Brand Positioning Menu vision that creates “Global Brand with a Local Heart” Rich pipeline of new ideas Build Global Brand Stature that keeps brand young and vibrant
KFC Has Competitive Edge . . .
. . . Vs. Principal Global Competitor in Taste Attributes % Markets where KFC Beats Principal Competitor
100% 80% 60% 40% 20% 0%
Win
Tie Lose
Taste Dinner Quality Complete Meal
Focused on Our “Taste” Heritage Globally
When you add it all up, it’s all about tasty, finger lickin’ good food and the sheer pleasure of eating it. No place understands that more or does it better than KFC.
Local Adaptation of Global “Taste” Theme
UK Australia Canada France South Africa Malaysia CaribLA Asia/India MENA “Its Finger Licking Good!”™ “You’ve got Great Taste” “Can’t beat the Taste” “The Taste Lives Here”
Micky Pant YRI Chief Marketing Officer
KFC International – Strong ’06 Performance
5% SSS Growth Nearly 300 More Traditional Restaurants
BYA Update
Solid sales growth across the world, with renewed strength recently
South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A
Note: YTD same-store-sales growth above are estimates, including results from both company and franchise restaurants
Australia – Contemporary Store Design Has Added to Brand Strength
U.K. Asset Base Has Improved
France — Record Unit Volumes Provide Model for W Europe
S Africa — Clear Brand Leader with Very Contemporary Asset Base
India – Intend to Capitalize on Explosive Retail Growth
KFC India Poised for Long-Term Brand Leadership
Now in 9 cities across the country Growing sales momentum Plan to invest significant marketing dollars in 2007
Chennai
KFC — Contemporary Look and Feel in International Markets
Indonesia
Pakistan Japan
Bahrain Abu Dhabi
Strategy for Continued BYA Growth
Clear Brand Positioning Menu vision that creates “Global Brand with a Local Heart” Rich pipeline of new ideas Build Global Brand Stature that keeps brand young and vibrant
KFC Has Competitive Edge . . .
. . . Vs. Principal Global Competitor in Taste Attributes % Markets where KFC Beats Principal Competitor
100% 80% 60% 40% 20% 0%
Win
Tie Lose
Taste Dinner Quality Complete Meal
Focused on Our “Taste” Heritage Globally
When you add it all up, it’s all about tasty, finger lickin’ good food and the sheer pleasure of eating it. No place understands that more or does it better than KFC.
Local Adaptation of Global “Taste” Theme
UK Australia Canada France South Africa Malaysia CaribLA Asia/India MENA “Its Finger Licking Good!”™ “You’ve got Great Taste” “Can’t beat the Taste” “The Taste Lives Here”