Kfc Marketing Strategy in Mauritius
KENTUCKY FRIED CHICKEN
INTRODUCTION
KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.
Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken .KFC is made with the secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products from Kentucky kfc primarily sells chicken in forms of pieces ,wraps salad and sandwitches.While its primary focus is fried chicken it also provides a line of roaster chicken products side dishes and desserts.
Pick'N'Eat (KFC) is a front runner when it opens its first outlet in Curepipe in 1983. Thanks to KFC, eating out becomes accessible to almost anybody. Convivial atmosphere, unique tasty recipes based on genuine chicken cuts prepared on the spot, quality and hygiene… This promise made thirty years ago to consumers has been kept.
With fourteen outlets around the island, KFC outlets have become today the preferred eating spots of Mauritians, living and amusement spots for families and young people particularly.
KFC Mission
KFC Vision
Read more: http://www.ukessays.com/essays/business/strategies-for-the-mauritius-fast-food-market-business-essay.php#ixzz2QWwSUPMF
It is the beginning of a new era that the fast food industry has gradually breakthrough the Mauritius lifestyle. Due to the globalisation process, many fast food franchises are now available in Mauritius.
Whether these fast foods have
INTRODUCTION
KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.
Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken .KFC is made with the secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products from Kentucky kfc primarily sells chicken in forms of pieces ,wraps salad and sandwitches.While its primary focus is fried chicken it also provides a line of roaster chicken products side dishes and desserts.
Pick'N'Eat (KFC) is a front runner when it opens its first outlet in Curepipe in 1983. Thanks to KFC, eating out becomes accessible to almost anybody. Convivial atmosphere, unique tasty recipes based on genuine chicken cuts prepared on the spot, quality and hygiene… This promise made thirty years ago to consumers has been kept.
With fourteen outlets around the island, KFC outlets have become today the preferred eating spots of Mauritians, living and amusement spots for families and young people particularly.
KFC Mission
KFC Vision
Read more: http://www.ukessays.com/essays/business/strategies-for-the-mauritius-fast-food-market-business-essay.php#ixzz2QWwSUPMF
It is the beginning of a new era that the fast food industry has gradually breakthrough the Mauritius lifestyle. Due to the globalisation process, many fast food franchises are now available in Mauritius.
Whether these fast foods have