Kfc Project
Integrated Assignment
On
Concepts & Application
On
KENTUCKY FRIED CHICKEN
PREFACE
Our institute K. R. Mangalam Global Institute of Management has given us an opportunity to show our intellectual ability through an integrated project and allow us to decide the service sector on which we want to make our project.
For this we have chosen the KFC food chain. KFC is the growing brand in the world for food industry. KFC basically deals in chicken recipes whose main focus in crispy and deep fried chickens.
To know the market response of KFC we visited various chains of KFC and we also had survey on the public (who are the basic consumers of the KFC).
We visited KFC chain of Noida Sector18, Lajpat Nagar, Center Stage Mall, Noida, and Ghaziabad. We concluded that according to the areas the demand keeps on fluctuating, like there is more demand in Sector 18 market chain of Noida in comparison to Center Stage Mall and we have the maximum demand in Lajpat Nagar.
After the survey on chains we had a survey on the public of city through a feed back form. We also had a survey on the people working in the KFC through the human recourse feed back from.
We found that they are totally satisfied by the human resource strategies of KFC. By people we concluded that they are also satisfied by the service provided by KFC, and the product what they provide are up to the mark. They find KFC food a best quality food. But then also KFC have to work hard to earn the goodwill in market in comparison to other fast food chains.
ACKNOWLEDGEMENT
To complete this project, there have been many people who graciously gave their time and expertise in reviewing the manuscript. Their experience and direction has significantly helps us to complete this project. We would like to thank the following:
1. Dr. Athar Ali (Dean of KGIM)
2. Prof. S.S.Khullar (Programme director, MBA)
And all the faculty members and all of our fellow mates who help us to complete the task.
On
Concepts & Application
On
KENTUCKY FRIED CHICKEN
PREFACE
Our institute K. R. Mangalam Global Institute of Management has given us an opportunity to show our intellectual ability through an integrated project and allow us to decide the service sector on which we want to make our project.
For this we have chosen the KFC food chain. KFC is the growing brand in the world for food industry. KFC basically deals in chicken recipes whose main focus in crispy and deep fried chickens.
To know the market response of KFC we visited various chains of KFC and we also had survey on the public (who are the basic consumers of the KFC).
We visited KFC chain of Noida Sector18, Lajpat Nagar, Center Stage Mall, Noida, and Ghaziabad. We concluded that according to the areas the demand keeps on fluctuating, like there is more demand in Sector 18 market chain of Noida in comparison to Center Stage Mall and we have the maximum demand in Lajpat Nagar.
After the survey on chains we had a survey on the public of city through a feed back form. We also had a survey on the people working in the KFC through the human recourse feed back from.
We found that they are totally satisfied by the human resource strategies of KFC. By people we concluded that they are also satisfied by the service provided by KFC, and the product what they provide are up to the mark. They find KFC food a best quality food. But then also KFC have to work hard to earn the goodwill in market in comparison to other fast food chains.
ACKNOWLEDGEMENT
To complete this project, there have been many people who graciously gave their time and expertise in reviewing the manuscript. Their experience and direction has significantly helps us to complete this project. We would like to thank the following:
1. Dr. Athar Ali (Dean of KGIM)
2. Prof. S.S.Khullar (Programme director, MBA)
And all the faculty members and all of our fellow mates who help us to complete the task.
Bibliography: Harland Sanders is born just outside Henryville, Indiana. 1900-1924 Harland Sanders holds a variety of jobs including: farm hand, streetcar conductor, army private in Cuba, blacksmith 's helper, railyard fireman, insurance salesman, tire salesman and service station operator for Standard Oil. 1930 The Sanders Court & Café adds a motel and expands the restaurant to 142 seats. 1939 Sanders marries Claudia Price. 1952 The Colonel 's hard work on the road begins to pay off and there are 190 KFC franchisees and 400 franchise units in the U.S. and Canada. 1964 Colonel Sanders receives the Horatio Alger Award from the American Schools and Colleges Association. 1966 The Kentucky Fried Chicken Corporation goes public. 1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange. 1971 More than 3,500 franchised and company-owned restaurants are in worldwide operation when Heublein Inc. acquires KFC Corporation. 1976 An independent survey ranks the Colonel as the world 's second most recognizable celebrity. 1977 Colonel Sanders speaks before a U.S. Congressional Committee on Aging. 1979