KFC_SWOT analysis
1. INTRODUCTION OF KFC
KFC Corporation, based in Louisville – Kentucky, is the internationally most famous restaurant chain and franchise specialising in chicken. It is currently owned by Yum! Brands, Inc., the largest group company in restaurant business in the world with more than 36,000 branches across the globe. On a daily basis, roughly 12 million customers are served at more than 18,000 KFC stores across 120 nations and territories. As of December 2012, there are 4,600 KFC outlets in the United States, 4,200 in China, and over 9,000 in other places around the world.
The man behind the great story of KFC is Harland D. Sanders, who was born on 9 September 1890 in the sub-urban area of Henryville, Indiana. In 1930, Sanders, in his 40, was the manager of a service station on highway in Corbin, Kentucky, and started to make food for travellers who dropped by the station which by then included a section named “Sanders Court & Cafe”. As the number of customers drawn to his eatery proliferated, he moved across the street and opened a 142-seat restaurant called “Sander’s Court” where he, at that very time, invented a special recipe for marinating the chicken constituted from 11 spices and herbs. That seasoning mix, which is called “Original Recipe”, is now still applied at each and every KFC unit all over the world.
In 1936, Sanders’ restaurant became so famous that the owner was rewarded “Colonel” title by the Governor himself for appreciation of his devotion to the state’s culinary. The first franchise of KFC was granted to Pete Harman in Salt Lake City in 1952; and by 1964 there were 600 stores in the United States and Canada, and a few first units in other continents. Sanders sold KFC Corporation to a group of American investors led by John Y. Brown for USD 2 million in that same year and moved to Canada to oversee KFC operations there and continued to collect franchise and appearance fees both in Canada and in the United States. Once to mammoth for Brown to
KFC Corporation, based in Louisville – Kentucky, is the internationally most famous restaurant chain and franchise specialising in chicken. It is currently owned by Yum! Brands, Inc., the largest group company in restaurant business in the world with more than 36,000 branches across the globe. On a daily basis, roughly 12 million customers are served at more than 18,000 KFC stores across 120 nations and territories. As of December 2012, there are 4,600 KFC outlets in the United States, 4,200 in China, and over 9,000 in other places around the world.
The man behind the great story of KFC is Harland D. Sanders, who was born on 9 September 1890 in the sub-urban area of Henryville, Indiana. In 1930, Sanders, in his 40, was the manager of a service station on highway in Corbin, Kentucky, and started to make food for travellers who dropped by the station which by then included a section named “Sanders Court & Cafe”. As the number of customers drawn to his eatery proliferated, he moved across the street and opened a 142-seat restaurant called “Sander’s Court” where he, at that very time, invented a special recipe for marinating the chicken constituted from 11 spices and herbs. That seasoning mix, which is called “Original Recipe”, is now still applied at each and every KFC unit all over the world.
In 1936, Sanders’ restaurant became so famous that the owner was rewarded “Colonel” title by the Governor himself for appreciation of his devotion to the state’s culinary. The first franchise of KFC was granted to Pete Harman in Salt Lake City in 1952; and by 1964 there were 600 stores in the United States and Canada, and a few first units in other continents. Sanders sold KFC Corporation to a group of American investors led by John Y. Brown for USD 2 million in that same year and moved to Canada to oversee KFC operations there and continued to collect franchise and appearance fees both in Canada and in the United States. Once to mammoth for Brown to