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Superior University Lahore

Assignment Of Economics BBA - 3B Group Member M.Usman 11461 M.Irfan 11442 Junaid 11478 Arslan 11480 Rameez 11443

Acknowledgement

In the name of Allah, the most beneficent & the Merciful.

Firstly, we all likely to thank mighty Allah who provides us knowledge, energy & skills to get opportunities & to increase our knowledge & experience by completing this project.

Secondly, we especially thank to our instructor Ms. Zaara who guides us at every step & every aspect of this report, so that’s competed successfully.

Table Of Content;
Executive Summary ………………………………………………………….. 04
History of KFC ……………………………………………………………… 05
Vision ……………………………………………………………………….. .05
Mission……………………………………………………………………….. 06
Objective of KFC …………………………………………………………….06
Values of KFC. …….……………………………………………………….. .06
KFCs Product………………………………………………………………… 07
KFC SWOT Analysis ………………………………………………………. .08
Marketing Strategy ………………………………………………………….. 09
Analysis & Recommendations …………………………………………………… 10
Conclusion ………………………………………………………………….. . 11
Suggestion …………………………………………………………………….11
Reference …………………………………………………………………….. 11

EXECUTIVE SUMMARY
The information used in the analysis of KFC came from variety of resources, including the internet & different KFC’c outlets. The combination of these resources provides the basic for a valid current analysis of KFC.

The major findings of KFC are as under

KFC competing the competitors & maintaining strong relationship with customers by taking under consideration its Macro & Micro environment very efficiently.

KFC has

References: 1. WWW.KFC.COM 2. WWW.KFCPAKISTAN.COM NAVEED IQBAL, BUSINESS UNIT MANAGER, KFC, MALL ROAD, LAHORE