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There are SIX (6) questions in this question paper. Answer ANY FIVE (5) questions in the answer booklet. (100 MARKS)

1. Organifarm Sdn Bhd is a Cameron Highland-based retailer and distributor of fruits and vegetables. They have hundreds of smaller nurseries based around the highlands of Malaysia that grow fruits and vegetables they sell. The majority of their business is conducted online. Consumers purchase typically small quantities of products online and Organifarm coordinates the shipping from the most appropriate nursery.

Questions:

i) What unique problems might you anticipate they have in their supply chain? (8 Marks)

ii) How might a supply chain management system solve these problem? (12 Marks)

(Total: 20 Marks)

2. Answer the following questions on data mining:

i) What makes data mining an important business tool? (6 Marks)

ii) What types of information does data mining produce?
(6 Marks)

iii) In what type of situation would you advise a company to use data mining? (8 Marks)

(Total: 20 Marks)

3. BizFashion (BF) is a fashion retailer with a chain of 20 shops, each with its own manager. BF believes it can best compete by offering a wide selection of high quality products sold at a reasonable price. BF has trained all its staff in customer care and prefers to employ staff who have worked for other fashion retailers.
As a large proportion of BF's products are clothes which only remain fashionable for a short period, it is important that good inventory control is maintained. BF’s has recently invested in a robotic system to improve materials handling in its warehouse. As a service to its customers, BF will deliver to their home, within 24 hours, any items bought from one of its shops. BF's competitors do not offer such a service.

BF knows that it has demanding customers who appreciate the retail experience and after sales

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