Kilbourne Magazine Advertising Analysis

In the media world people understand the circumstance of being in magazines. Whenever someone is getting their picture done, they are a completely different person after the process. Advertisement companies change their pictures so that it would be more appealing. Advertisement companies are also paid to sell owners products by sexualizing men and women. Their goals are to attract both audiences, even if that means having their models naked. When approaching an audience, the ads differ, they reach their audiences by displaying femininity or masculinity, and conform to Kilbourne’s arguments. When displaying magazines ads, the images differ when it comes to approaching males and females to grasp their audience attention. With ads approaching
men they so qualities of men being strong, tough, and independent. In the CalvinKleinJeans advertisement the gentle is standing against a brick wall looking malicious and seductive. The approach that the ad was trying to go was showing that with the look that he has you can seduce women. Portraying that women love men who look dangerous, but handsome as well. In ads women are displayed as being sexy and easily approached. For the same brand, the approach for women is completely different. The model is wearing a pair of jeans with no shirt nor undergarments with only her arms covering her breast. Showing that with their look they can tease men and seduce them as well. Ads are also portraying that men love women who are naked and that can tease them. Ads try to reach their audiences by describing men as being masculine and women as feminine. The ad that is targeting men displayed the idea of what a man should or supposed to look like. In today’s society, men are known as being protective, aggressive, and satisfying. In the picture all those characteristics showed when it came to display the jeans. Women are also recognized as in having traits of being sexy, tempting, and revealing. In the Calvin Kelhin ad showed what a woman should display herself as. Kilbourne expresses how advertisement companies described femininity and masculinity as something sexual. Kilbourne describes men as being dominate and rough but also praised in a sexual way. In the image the gentleman come off as dominate and rough but you also see him as being sexy. Kilbourne also describes women as being sex slaves and dependent on man. In the image of the women she is showing she wants to be taking in a sexual way. With her arm covering her breast and her hand in her pants showing that she is being sexual. Advertisements sexualize men and women, although they sexual women more. Advertisement companies display men as being strong will and independent in a strong way to target their male audience. They also display women as being sexy and easily taken so that women would have the ideal of that how they want me be as well.