Kingdom Hearts 2.5 Analysis

‘Kingdom Hearts 2.5 ReMix’ is a high definition re-mastered compilation of ‘Kingdom Hearts II Final Mix’ and ‘Kingdom Hearts Birth by Sleep Final Mix’. The game is available on PlayStation 3. It appeals to ages 15 to 17, social class E who are belongers, emulators and emulator achievers at Japan, since it releases there first and later in North America, Australia, and Europe at around December. The game’s content is about defeating villains and completing tasks to save the world. But for ESRB, the age rating is at 10 years old and above. This game includes fantasy violence, mild blood and use of alcohol. The genre is a mainstream game because it’s an action-role playing where Disney characters will accompany the audience and suited for fans
Referring back to the genre, Disney characters that are well known such as: Mickey Mouse, Donald Duck, Goofy would be attracted to all ages and they’ll partner-up with the audience. This helps the audience establish the genre. The ethnic origin is Japanese, which appeals to Japanese gamers more, since it’s first in Japanese, compared to other ethnics. Starting of the trailer, there is a black screen with a non-diegetic Japanese narrator voiceover and white English subtitles. This shows that it is released to Japan first as it is being dubbed in Japanese. The non-diegetic background music starts playing straight after the narrator finished talking; with a low drum sound and slowly getting louder. Trumpets, drums, and other low pitch instruments are being used in a repeated rhythm, giving a sense that he’s preparing for battle. Also, it shows he’s brave, masculine and increasing tension in the video. The target audience for the trailer is 13-17, since it’s shown on television and there is Disney related content, grabbing younger ages
The main character, Roxas is a male. Male are stereotyped to be powerful and always the hero while female tags along, accompanying them, showing binary opposites. Using males as the main character attracts male audiences to play. Also, in the website, it is targeted for in American audiences who may only want simplicity and brief information about the game by showing a list of thumbnails only. In both, the characters are being featured as 15 to 17 years, allowing the target audience to relate and appeal to the game more.

In the trailer and the homepage, masculinity values are present who are the only ones fighting and majority of the Disney females characters are poorly represented as the ones needing to be saved. Furthermore, in the thumbnails, commonly, it shows Roxas and companions, who are males, and none female, which decreases the amount of female audience to play the game. This video game reflects the audience’s expectation towards the game because it’s a sequel, meaning that the first game had positive response and the target audience demands for