Kingfisher Corporate Levels
UNITED BREWERIES GROUP
Strategic Management
UNITED BREWERIES GROUP
Table of Contents:
Topics | Page Number | (I) Introduction | 3 | (II) Mission & Quality Statement | 4 | (III) Corporate Level Strategies * Sports Division * Aviation Division | 8 9 12 | (IV) SWOT Analysis | 18 | (V) Recommendations & Conclusions | 25 |
Introduction
United Breweries Group or UB Group is an Indian conglomerate company owned by Dr. Vijay Mallya, based in Bangalore, India. The company has annual sales of over US$4 billion and a market capitalization of approximately US$12 billion. Its core business includes beverages, aviation, electrical and chemicals. The company markets beer under the Kingfisher brand and has also launched Kingfisher Airlines, an airline service in India, with international flights operating recently.
United Breweries is India's largest producer of beer with a market share of around 48% by volume.
The UB Group's brewing entity – called United Breweries Limited (UBL) - has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for beer in India. The flagship brand, Kingfisher, is now sold in over 52 countries worldwide, having received many accolades for its quality.
With plans to become a global player, United Spirits Ltd. (USL), the flagship of the UB group, purchased the Scottish distiller Whyte and Mackay in May 2007 for £595 million (Rs. 4,800 crore). This would bring the brands of W&M like The Dalmore, Isle of Jura, Glayva, Fettercairn, Vladivar Vodka, and Whyte & Mackay Scotch under its portfolio.
The UB group is also into manufacture of fertilizers. The group company Mangalore Chemicals and Fertilizers (MCF) has a factory at Panambur in Dakshina Kannada district of Karnataka.
UB Engineering Limited is the group's
Strategic Management
UNITED BREWERIES GROUP
Table of Contents:
Topics | Page Number | (I) Introduction | 3 | (II) Mission & Quality Statement | 4 | (III) Corporate Level Strategies * Sports Division * Aviation Division | 8 9 12 | (IV) SWOT Analysis | 18 | (V) Recommendations & Conclusions | 25 |
Introduction
United Breweries Group or UB Group is an Indian conglomerate company owned by Dr. Vijay Mallya, based in Bangalore, India. The company has annual sales of over US$4 billion and a market capitalization of approximately US$12 billion. Its core business includes beverages, aviation, electrical and chemicals. The company markets beer under the Kingfisher brand and has also launched Kingfisher Airlines, an airline service in India, with international flights operating recently.
United Breweries is India's largest producer of beer with a market share of around 48% by volume.
The UB Group's brewing entity – called United Breweries Limited (UBL) - has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for beer in India. The flagship brand, Kingfisher, is now sold in over 52 countries worldwide, having received many accolades for its quality.
With plans to become a global player, United Spirits Ltd. (USL), the flagship of the UB group, purchased the Scottish distiller Whyte and Mackay in May 2007 for £595 million (Rs. 4,800 crore). This would bring the brands of W&M like The Dalmore, Isle of Jura, Glayva, Fettercairn, Vladivar Vodka, and Whyte & Mackay Scotch under its portfolio.
The UB group is also into manufacture of fertilizers. The group company Mangalore Chemicals and Fertilizers (MCF) has a factory at Panambur in Dakshina Kannada district of Karnataka.
UB Engineering Limited is the group's