Kingfisher: United Breweries Group
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer
CONTENTS
1.
Executive Summary
2.
History, Contents, Classification and Types of Beer and its Making
3.
Board of Directors
4.
Company Profile – History, Mission, Timelines, Organisation
Structure, Achievements
5.
Code of Conduct
6.
Investors
7.
Beer Trivia and Hangovers
8.
Marketing Mix of Kingfisher – Product, Price, Promotion and Place
9.
Findings and Conclusions
10.
Problems and Suggestions
11.
Bibliography
12.
Annexures
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer
DECLARATION
I, the undersigned, Mr. Ashwinkumar Raveendran, student of
S.Y.B.B.A. from Bytco College, declare that this project entitled ‘The
Marketing Strategy adopted by United Breweries Ltd. For Kingfisher
Beer’ was carried out by me in the partial fulfillment of the course
B.B.A. under University of Pune during 2007-08. This project was undertaken as a part of academic curriculum according to the
University rule, norms and by no commercial interests and motives.
PLACE : Nashik
SIGN : ________________
NAME : ASHWINKUMAR RAVEENDRAN.
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer
ACKNOWLEDGEMENT
I would like to express my boundless gratitude to Mr. Manoj Vaswani, Manager,
Vaswani Brandy House, Nasik Road for extending his kind co-operation and providing information regarding the Marketing Mix adopted by Kingfisher Beer. I would also like to thank Prof. Vikrant Aher, who provided his sound guidance and extended his support to prepare this project report.
I would like to express my thanks to all other innumerable people, including my friends and seniors whom I might have forgotten to mention but nevertheless have played an important role and were an integral part of my research to make it a memorable one.
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer
CONTENTS
1.
Executive Summary
2.
History, Contents, Classification and Types of Beer and its Making
3.
Board of Directors
4.
Company Profile – History, Mission, Timelines, Organisation
Structure, Achievements
5.
Code of Conduct
6.
Investors
7.
Beer Trivia and Hangovers
8.
Marketing Mix of Kingfisher – Product, Price, Promotion and Place
9.
Findings and Conclusions
10.
Problems and Suggestions
11.
Bibliography
12.
Annexures
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer
DECLARATION
I, the undersigned, Mr. Ashwinkumar Raveendran, student of
S.Y.B.B.A. from Bytco College, declare that this project entitled ‘The
Marketing Strategy adopted by United Breweries Ltd. For Kingfisher
Beer’ was carried out by me in the partial fulfillment of the course
B.B.A. under University of Pune during 2007-08. This project was undertaken as a part of academic curriculum according to the
University rule, norms and by no commercial interests and motives.
PLACE : Nashik
SIGN : ________________
NAME : ASHWINKUMAR RAVEENDRAN.
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer
ACKNOWLEDGEMENT
I would like to express my boundless gratitude to Mr. Manoj Vaswani, Manager,
Vaswani Brandy House, Nasik Road for extending his kind co-operation and providing information regarding the Marketing Mix adopted by Kingfisher Beer. I would also like to thank Prof. Vikrant Aher, who provided his sound guidance and extended his support to prepare this project report.
I would like to express my thanks to all other innumerable people, including my friends and seniors whom I might have forgotten to mention but nevertheless have played an important role and were an integral part of my research to make it a memorable one.