Kisan Call Centres

Program & Batch: PGDM (2013-15)
Term:
2
Course Name:
Business Communication for Professional Development (BCPD)
Name of the faculty:
Lipi Das
Topic/ Title :
The impact of Kisan Call Centres on the Farming sector
Original or Revised Write-up:
Original
Group Number:
Group-2, Section-F
Contact No. and email of Group Coordinator:
Kartik Chachra
Mob No.: 9711747088
Email Id: [e-mail]
Group Members:
Sl.
Roll No.
Name

1
1301-097
Kartik Chachra

2
1301-342
Harshit Singh

3
1301-511
Anshul Jain

4
1301-024
Ankush Jain

5
1301-525
Gowtham Seelam

6
1301-365
Mayukh Sarkar

CONTENTS

Abstract 3
Introduction 4
Theoretical Framework 6
Objective 8
Research Design 8
Research Methodology 9
Literature Review 5
Data Analysis 10
Results & Findings 11
Suggestions & Future implications 11
References 12

ABSTRACT
The Indian Agriculture has been an area with varied challenges. This sector is responsible for the growth rate and generating a per capita income. This sector generates a whopping 28% of the total GDP of India and over 15% of the total exports. This proves how a sound agricultural development is significant for the total economic progress. Almost 37 % of country’s total cultivated land has prosperous irrigation supply. But the other percentage is that of the rain fed land where it becomes a challenge to get a good yield because of instability and the gaps due to technology transfer.
The usage of Internet and phone technology can fill these gaps to a large extent. So in order to accomplish these challenges, we need to transfer the right and complete information to the farmers. A continuous two way interaction among the farmers and agricultural scientists will ensure agricultural extension. Currently, these issues are being addressed through State