Kitsch Internet Cafe Business Plan
KITSCH INTERNET CAFÉ
Table of Contents
1. Executive Summary 5
1.1 Objectives 6
1.2 Keys to Success 6
1.3 Mission 6
1.4 Risks 7
2. Company Description 7
2.1 Company Ownership 7
2.2 Start-up Summary 8
2.3 Company Locations and Facilities 10
3. Description of Services 11
3.1 Competitive Comparison 11
3.2 Service Description 11
3.3 Fulfillment 12
3.4 Technology 12
3.5 Future Services 12
4. Market Analysis 13
4.1 Target Market Segment Strategy 13
4.1.1 Market Trends 13
4.1.2 Market Needs 13
4.2 Market Segmentation 14
4.3 Service Business Analysis 15
4.3.1 Competition and Buying Patterns 16
4.3.2 Business Participants 16
4.3.3 Distributing a Service 17
5. Marketing Strategy 18
5.1 Strategy Pyramid 18
5.1.1 Attract Power Internet Users 18
5.1.2 Social Hub 18
5.1.3 Attract Novice Internet Users 19
5.2 SWOT Analysis 19
5.2.1 Weaknesses 20
5.2.2 Opportunities 20
5.2.3 Threats 20
5.2.4 Strengths 21
5.3 Competitive Edge 21
5.4 Marketing Strategy 21
5.4.1 Pricing Strategy 22
5.4.2 Promotion Strategy 22
5.5 Sales Strategy 23
5.5.1 Sales Forecast 23
5.6 Milestones 26
6. Operating Plan 27
6.1 Personnel Plan 27
7. Financial Plan 29
7.1 Start-up Funding 29
7.2 Important Assumptions 31
7.3 Key Financial Indicators 32
7.4 Break-even Analysis 32
7.5 Projected Profit and Loss 33
7.6 Projected Cash Flow 37
7.7 Projected Balance Sheet 40
7.8 Business Ratios 42
8. Appendix 46
Kitsch Internet Cafe
Executive Summary
Kitsch, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. Kitsch is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2)
Table of Contents
1. Executive Summary 5
1.1 Objectives 6
1.2 Keys to Success 6
1.3 Mission 6
1.4 Risks 7
2. Company Description 7
2.1 Company Ownership 7
2.2 Start-up Summary 8
2.3 Company Locations and Facilities 10
3. Description of Services 11
3.1 Competitive Comparison 11
3.2 Service Description 11
3.3 Fulfillment 12
3.4 Technology 12
3.5 Future Services 12
4. Market Analysis 13
4.1 Target Market Segment Strategy 13
4.1.1 Market Trends 13
4.1.2 Market Needs 13
4.2 Market Segmentation 14
4.3 Service Business Analysis 15
4.3.1 Competition and Buying Patterns 16
4.3.2 Business Participants 16
4.3.3 Distributing a Service 17
5. Marketing Strategy 18
5.1 Strategy Pyramid 18
5.1.1 Attract Power Internet Users 18
5.1.2 Social Hub 18
5.1.3 Attract Novice Internet Users 19
5.2 SWOT Analysis 19
5.2.1 Weaknesses 20
5.2.2 Opportunities 20
5.2.3 Threats 20
5.2.4 Strengths 21
5.3 Competitive Edge 21
5.4 Marketing Strategy 21
5.4.1 Pricing Strategy 22
5.4.2 Promotion Strategy 22
5.5 Sales Strategy 23
5.5.1 Sales Forecast 23
5.6 Milestones 26
6. Operating Plan 27
6.1 Personnel Plan 27
7. Financial Plan 29
7.1 Start-up Funding 29
7.2 Important Assumptions 31
7.3 Key Financial Indicators 32
7.4 Break-even Analysis 32
7.5 Projected Profit and Loss 33
7.6 Projected Cash Flow 37
7.7 Projected Balance Sheet 40
7.8 Business Ratios 42
8. Appendix 46
Kitsch Internet Cafe
Executive Summary
Kitsch, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. Kitsch is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2)